Advertising News

For its 20th anniversary, a new campaign is launched. It's the W&Cie agency (creative director: Ivan Piersens) that signing this spot for the Fondation Nationale Solidarité Femmes (National Foundation for Women Solidarity). 

The last Foot Locker's spot is just amazing. We can see the Cleveland's basketball player Kirye Irving jump to make a dunk but he's stopped in midair. 

I just wanted to share with you these two great prints for Sears Optical, made by LG2 agency (Canada). Unfortunately I have no other information about their publication date or their supports but I just found the idea very clever !

The 5 most winning campaigns in 2012:

Rank                      Campaign                            Agency                             Video                     

1/    Chipotle - Back to the start                    Creative Artists Agency           Link 2/    Canal + - The bear                                 BETC Euro RSCG                   Link 3/    American Express - Small Business      Crispin P + Bogusky                Link 4/    K-Swiss - MFCEO                                  72 and Sunny                          Link 5/    Austria Solar - Annual report                  Serviceplan                             Link

The 5 most winning agencies in 2012:

Rank                            Agency                                                   Awards                     

1/               Wieden + Kennedy (USA)                                   595 2/               Creative Artists Agency  (USA)                           490 3/               BBH (UK)                                                            430 4/               Serviceplan (GE)                                                425 5/               BETC Euro RSCG (FR)                                       415

The 5 most winning brands in 2012:

Rank                            Brand                                                  Awards                     

1/                          Nike                                                      700 2/                          Google                                                  635 3/                          Procter & Gamble                                 575 4/                          Volkswagen                                          550 5/                          Daimler                                                 500

The 5 most winning networks in 2012:

Rank                            Network                                                 Awards                     

After an initial viral campaign in 2011 "Having a foggy moment?", Herezie agency signs a new communication campaign for this range. Three new spots are available (Hospital, the marathon and the restaurant) with the slogan "Foggy moments can be risky". Made in Canada by Jon Barber (production company OPC), they show in a humorous way the risks when you have fogged glasses...

MIDI (Musical Instrument Digit Interface) controlled, each element produces a specific sound and all of them are synchronized by the magic of the computer to interpret "The times they are a-changin" by Bob Dylan. Finally, after many hours of work, here is "Printer Orchestra" a video where 97 electronic components interpret for just 2 minutes a music for the enjoyment of internet users.