YouCom Media

MOTIVATION

Quote: Epictetus

MOBILE APP DESIGN

The app icon design is the first thing users will see. Make it count.

Graphic design plays a big part in the launch of a successful mobile app.  It will make advertising your brand's app a lot easier.

THE FIRST CHOICE

See how movie advertising would have looked with the 1st choice cast...

O.J. Simpson as The Terminator..? The advertising industry could certainly advise Hollywood whether a 1st choice actor could sell the film. Ver los anuncios originales de películas.

EARTH-2 DISCOVERED

What is the future of 'Obtrusive space advertising'?

Just as scientists think they've discovered a 2nd Earth, we ask if the 1993 'Billboard of Outer Space' could make a comeback..?

TV AD MUSIC

An Ad campaign needs a good soundtrack

Of the 60 billion TV advert hours screened in North America, 75% use music to promote their message according to a study in Musical Quarterly by Ohio University.

TV AD Music is a site which allows users to search for their favourite TV Ad jingle.  Start your weekend with a search for your old favourites!

PHOTO EDIT APPS

Some just love to have their picture taken!

A good photo sells advertising space.  Learn to edit on the go with these apps. Aplicaciones móviles para editar fotos

HOLD HANDS MEDIA

Duracell inspired by sea otters holding hands when they sleep.

Bus shelter advertising that only works if you hold hands was based on how sea otters hold hands to avoid drifting apart at night.

MOTIVATION

Quote: Babe Ruth

BUYER BEHAVIOUR

The FIVE questions for buyer behaviour

With better understanding of the buyer behaviour, brands can gain greater ROI from their marketing communications.

SUPERSONIC BRAND

Concorde attracted the big luxury brand advertisers.  

Now supersonic passenger travel on it's way, brands queue up to advertise.  Jet startup Boom has raised $33m to build supersonic passenger jets that reach 1,450 miles per hour.

MOTIVATION

Quote: YouCom

COMMUNICATIONS

Nuclear Bombing could have been avoided

Read about how the bombing of Hiroshima could have been avoided by better understanding marketing communications theory

MOTIVATION

Quote: Farrah Grey

GENERATION Z

Four tips to target Generation Z

Your brand knows the Boomers, Generation X and the Millennials.  But Generation Z already has a spending power of $44 billion. To plan a marketing strategy to this group, remember 1) Image is everything; 2) Keep messaging short 3) Keep it real; 4) be where they are.

FREE CONTENT TIPS

Includes Content Curation

Tips include; use of Hashtags; Content Curation; Guest Blogging; Vary your formats; Use of Headlines and more to achieve digital visibility for your brand.