Black Light Design by Ben Liebenberg

This is a mock-up of the 'story' rich media creative designed for Nedbank. This was created to help the client visualise how their campaign assets could be adapted to the story format within the News24 environment on mobile. This particular execution features 3 frames of campaign artwork, a fourth frame with information, an externally linked call to action and linked app store buttons. The final frame allows the user to input their details into a form - with a confirmation screen upon successful submission.

Emailers designed for Hyundai for the Star of the Month campaign and for test drive sign up confirmation.

These are some mailer designs for a News24 campaign intended to drive app downloads and subscriptions.

Emailers designed for retailers Game and Dion Wired in 2018.

The client wanted to see what a Stories execution might look like when live in the News24 environment and wanted us to showcase a particular vehicle model, video and have a form input for users at the end.

Also, it loops seamlessly.

This is a video I created in AdobePhotoshop and After Effects to showcase the benefits of Subscribing to News24. This was done soon after the Mobile App was launched and the Subscription model was changed and we had to create awareness of the numerous benefits. This is actually a collection of a number of smaller videos that were consolidated into a sort of 'master' video that showcased everything at once.

These are variations of a Spring mailer design for Hyundai to be sent out via email and on social platforms.

This is a Rich Media Swipe Card mockup done via Celtra that allows the user to swipe through and view different frames to showcase different products or promotions.

The rest was spending hours adjusting and co-ordinating frames in Photoshop and importing frames to Celtra.

I'm particularly proud of the transition from the product frames to the 'call to action' frames using the leaf.

This results in the layered, 'explosion' effect that you see as you scroll through the ad. Adding movement is hugely beneficial in catching the viewer's attention and slowing down the scroll to inspect whats on the screen.

This is an 80S Sci-Fi style ad for one of Musica’s themed landing pages. I always wanted to put this into an artwork somehow, this banner wasn’t quite what the client wanted at the time. Perhaps I can use this kind of look for a future ‘Throwback Thursday’ post?

Musica’s social media was some of the most fun I’ve had as a designer. I tend to keep my ear to the ground with all things entertainment media, be it gaming, movies, music or the tech that comes along with it, so it’s always fun to get to work on the artwork of an artist or franchise that you’re familiar with. There’s also a lot more room for creativity when when it comes to this kind of design work, which I really enjoy. These are two simple images that I really had fun with. All I was supplied was the album art and I had to source the rest myself and make it visually appealing and I’m really happy with the outcome.

Quite often I’d mess around and try exciting or different ways of displaying products for social media. These are some ads I played around with for GNC’s Total Lean and Pro Performance series.

This was one of the first things I started doing when I began experimenting with Adobe after effects for Musica. We figured it would add a bit more value to a social media post if we included a short track preview or a teaser of the popular hits on the album, as opposed to just the album art and clever copy write-up. I’ve had so much fun experimenting with after effects since this first attempt:)

These are a coupe of screens from the  Burn and Firm promotion web page that I designed GNC SA. The full live version can be found here