Writing on the Whiteboard

Classic Harley-Davidson: Spring 2011 Happenings Mailer (CREATIVE DIRECTION / DESIGN / PRINTING)

10. Wendy’s Where’s the beef?

What are you doing to promote sales? A few years ago, to promote sales of the MINI automobile in the United States, MINIs were stacked on top of SUVs that toured the country to bring attention to the brand. Seats were also removed from sports stadiums, and MINIs were placed on display. Wallet cards were also handed out that encouraged interested parties to visit the MINIUSA.com website to create a personalized MINI and sign up to become a “MINI Insider.” These nontraditional, integrated advertising efforts translated into higher sales and thousands of pre-orders. We can help you find your "purple cow."

Communication - How can something that seems so simple be so complex?

A nice write-up on usability when developing your website...

Classic Harley-Davidson: Happenings Mailer (CREATIVE DIRECTION / DESIGN / PRINTING)

Pemcor LLC: Lead Generation Direct Mail Piece (CREATIVE DIRECTION / DESIGN)

Brandywine River Museum: REALITY CHECK (CREATIVE DIRECTION / DESIGN / PRINTING)

Order of Malta: Annual Report (CREATIVE DIRECTION / DESIGN / PRINTING)

The key factor in communicating information about a brand and differentiating it from competitors is:  A)  Its perceived price differential  B)  Its integrated promotional strategy  C)  The market positioning strategy assigned it by the manufacturer  D)  Its distribution intensity  E)  The benefits the brand offers

Classic Harley-Davidson: We Want You To Support America (CREATIVE DIRECTION / DESIGN / PRINTING)

It is cute, humorous, evokes emotion, AND appeals to the target audience.

1. Your message isn’t convincing or memorable. 2. You could be advertising in the wrong media.

Classic Harley-Davidson: Happenings Brochure (CREATIVE DIRECTION / DESIGN / PRINTING)