Itβs not new information, though. Itβs misinformation.
First, itβs not that new.
Did you know that there was a time in U.S. historyβwhich is by definition recent historyβwhen a corporation was generally intended to have some sort ofΒ public interestΒ that they served? I mean, thatβs the whole point of allowing corporations to form. Corporations are recognized by the commonwealth or state, and this recognition is not a right but a privilege, in exchange for which the state (representing the people) is allowed to ask, βSo what does this do for everyone else?β
The way the economy is now is a direct result of a shift away from this thinking and to one where a corporation is an entity unto itself whose first, last, and only concern is an ever-increasing stream of profits. What youβre calling βbenevolent capitalismβ isnβt benevolent at all. Itβs a pure profit/loss calculation designed to distract fromβnot even paper over or stick a band-aid onβthe problems capitalism creates. And the fact that youβre here championing it as βbenevolent capitalismβ is a sign of how ell itβs working.
Letβs take Toms, as one example. The shoe thatβs a cause. Buy a pair of trendy shoes, and a pair of trendy shoes will be given away to someone somewhere in the world who canβt afford them.
Thatβs not genuine benevolence. Thatβs sellingΒ you, the consumer, on the idea thatΒ youΒ can be benevolent by buying shoes, that the act of purchasing these shoes is an act of charity. The reality is that their model is an inefficient means of addressing the problems on the ground that shoelessness represents, and severely disrupts the local economies of the locations selected for benevolence.
(Imagine what it does to the local shoemakers, for instance.)
The supposed act of charity is just a value add to convince you to spend your money on these shoes instead of some other shoes. Itβs no different than putting a prize in a box of cereal.
Heck, you want to see how malevolent this is?
Go ask a multinational corporation that makes shoes or other garments to double the wages of their workers. Theyβll tell you they canβt afford it, that itβs not possible, that consumers wonβt stand for it, that youβll drive them out of business and then no one will have wages.
But the fact that a company can give away one item for every item sold shows you what a lie this is. A one-for-one giving model represents double the cost of labor andΒ materials for each unit that is sold for revenue. Doubling wages would only double the labor.
So why are companies willing to give their products away (and throw them away, destroy unused industry with bleach and razors to render them unsalvageable, et cetera) but theyβre not willing to pay their workers more?
Because capitalism is the opposite of benevolence.
βCharityβ is by definition exemplary, above and beyond, extraordinary, extra. βCharityβ is not something that people are entitled to. You give people a shirt or shoes or some food and call it charity, and youβre setting up an expectation that you can and will control the stream of largesse in the future, and anything and everything you give should be considered a boon from on high.
On the other hand, once you start paying your workers a higher wage, youβre creating an expectation. Youβre admitting that their labor is more valuable to you than you were previously willing to admit, and itβs hard to walk that back.
Plus, when people have enough money for their basic needs, theyβre smarter and stronger and warier and more comfortable with pushing back instead of being steamrolled over. They have time and money to pursue education. They can save money up and maybe move away. They can escape from the system that depends on a steady flow of forced or near-forced labor.
So companies will do charitable βbuy one, give oneβ and marketing βbuy one, get oneβ even though these things by definition double the overhead per unit, but they wonβt do anything that makes a lasting difference in the standard of living for the people.
Capitalism has redefined the world so that the baseline of ethics is βHow much money can we make?β and every little good deed over and above that is saintly.
But thereβs nothing benevolent about throwing a scrap of bread to someone whoβs starving in a ditch because you ran them out of their home in the first place.