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Minmalistic LEGO ads by German Agency Jung Von Matt

This is Joseph Kony. In 1987, Kony founded the LRA, the Lord’s Resistance Army, in Uganda. He claims to be a good Christian fighting for democracy, but Joseph Kony isn’t a good Christian or a freedom fighter - he’s a kidnapper and murderer of children. Abducting children from their homes and schools, the LRA forces young boys to become soliders in their army, and forces young girls into prostitution. The horrifying numbers speak for themselves: since the LRA started fighting in 1987 they have taken well over 20,000 boys and girls, slaughtering family, neighbors and school teachers in the process.

Joseph Kony has stolen the innocence from countless thousands of children, forced to fight and kill and sell their bodies. Children who should be smiling and playing and learning. Most of you have never heard his name, but the United Nations and world governments have known about these atrocities since the beginning. We cannot let this continue any longer. Joseph Kony must be stopped.

In 2012, we will make Joseph Kony famous. We’ll make him so famous that he can no longer be ignored. Kony 2012 is a project started by Invisible Children to use the power of social media - the same tools we use everyday to tell our friends what we’re eating and share funny videos - to actually make the world a better place.

Here’s how you can help;

Step 1: Watch the documentary: Kony 2012 http://vimeo.com/37119711

Step 2: Spread the word. Use Facebook, Twitter, Tumblr, YouTube, Text, Email, word of mouth. Tell your parents, your siblings, your friends and colleagues. Tell the guy on the bus. Tell the world.

Step 3: Cover The Night. On April 20th, people around the world will meet and blanket their cities with posters and stickers of Joseph Kony. To help change the future for thosaunds of abducted children, cover the night on April 20 2012.