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dirt enthusiast
he wasn't even looking at me and he found me
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Mike Driver
trying on a metaphor
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Today's Document
oozey mess
we're not kids anymore.
#extradirty
Love Begins
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if i look back, i am lost
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@vonvisuals
One of our brokerage teams asked us to create updated branding for an industrial park in Nellis, NV. In the bottom image, you can see the original logo on the left and the updated version on the right. I thought that the sash across the N was a good identifier for the new logo, and used the orange slash throughout the marketing materials.
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These properties required a full marketing campaign including brochures, pitch assets, and eblasts. We utilized a dark color contrasted with gold to create a luxurious feel for these DTLA locations.
This offering memorandum features a property along Market Street in San Francisco. The brokerage team asked for a refined, high-end look for their property marketing, so we chose a clean, minimal look to allow the images to shine.
Our team was asked to create new branding for an upcoming DTLA build. While the project was originally for a high rise, we later had to incorporate a low-rise option into the collateral. Images include shots of the OM and eblast that was sent out to market the project.
Brochure templates made for Colliers.The client requested that the templates included a lot of angular designs and were grey heavy.
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Commercial Real Estate Flyers
My most recent resume.
Video Shoot Presentation
Concept: Create a PowerPoint presentation to be played in the background of a video shoot. All slides need to be coherent and consistent without being tied to a specific brand.
Execution: To maintain a generic branding, I decided to rely heavily upon office-based stock imagery as my background. I researched general information on business communication that could be applicable to many industries, and utilized this information for the content of the slides. Since this presentation wouldnât need to be editable for my client, I decided to create the slides in Photoshop CC, and then paste them into PowerPoint.
PSAV Event Flyers
Concept: Create flyers for events that are on brand and convey the messaging requested by the client.
Execution: Utilize a mixture of photos and company colors to create engaging flyers. All flyers were created in InDesign CC.
PSAV Social Media Marketing Campaign
Concept: Create social media posts that take everyday AV concepts and take them to extremes. Create corresponding graphics to accompany these posts.
Execution: I edited and composited multiple stock images in Photoshop CC to create fun and interesting graphics to accompany each social media post.Â
Posts:
Riding an Elephant
Clickshare Genie
The Thinker
Anya is live and ready to show you everything. Watch her strip, dance, and perform exclusive shows just for you. Interact in real-time and make your fantasies come true.
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AAO 2016
Concept: Create graphics that promote the TCA awards that follow both Orthotown and TCA brand standards for our booth at AAO 2016.
Execution: We utilized the 10 foot banner for a backdrop that allowed guests to take selfies with TC. We continued the summer theme by adding in a tiki bar and handing out branded beach balls and sun glasses. Print ads and web banners used the same look and feel as last year to create a sense of familiarity and continuity. All graphics were created in Photoshop CC 2015.
Townie Perks Webpage
Concept: Update the Townie Perks webpage to match our updated branding.
Execution: The layout and photo editing was done in Photoshop CC 2015, and then handed off to the IT department for execution on our website. You can see the live page here.
Townie Meeting 2016 Show Graphics
Concept: This yearâs graphics were based off of the decor and feeling of The Cosmopolitan of Las Vegas. These graphics were meant to convey the fun and camaraderie that you feel when at our convention.
Execution: All print graphics were made in Photoshop 2015 CC and laid out in InDesign 2015 CC. Video assets were made in Photoshop 2015 CC and animated in After Effects 2015 CC.
Dentaltown Mentorship Program Rebranding
Concept: To redesign the Mentorship Program graphics to be more in-line with the current Dentaltown branding. In addition to redesigning, we needed to create a variety of promotional and instructional print and web graphics.
Execution: I changed the color scheme to match Dentaltownâs current colors. I worked to simplify the web pages to be easier to read and navigate. I then created all supplemental graphics to match this redesign.
Dentaltown, Orthotown and Hygienetown Rebranding
Concept: To reassess the design and branding that has been employed over the past two years and streamline the Dentaltown, Hygienetown and Orthotown branding to make it more consistent.
Execution: I examined all of the designs that had been implemented under the previous two Creative Directors and looked for common themes and ideas that could be brought into the new branding style for our company. I then found ways to may the branding more consistent and more cohesive while still retaining its original look and feel.
Images include Dentaltown informational article, Facebook cover images, informational brochures, social media and website banners, print ads, e-promotion banners, and company letterhead.
Anya is live and ready to show you everything. Watch her strip, dance, and perform exclusive shows just for you. Interact in real-time and make your fantasies come true.
Free to watch ⢠No registration required ⢠HD streaming
2015 Townie Choice Awards
Concept: To create a marketing campaign for our annual award program that would motivate community members to participate and vote in the Townie Choice Awards.
Execution: Our marketing plan focused on summer fun at the pool, and consisted of print and web collateral including ads, banners, and a special feature in our monthly magazines. We also added a new feature to the TCAs- âTake TC on Vacationâ. We asked our community members to print out a copy of the TCA statue (âTCâ) and take it with them on vacation during the summer. They would then post their photos on our message boards for the chance to be included in a feature in the magazine later in the year.
All graphics were created in Adobe CC and included Photoshop, Illustrator, InDesign and Acrobat.
Images shown include magazine covers, magazine editorial design and layout, website âsliderâ graphics, e-promotion graphics, social media banners, and various website graphics and banners.
2016 Townie Meeting Pre-Show Graphics
Concept: Create a wide array of print and web graphics to promote the 2016 Townie Meeting, an annual dental trade show held in Vegas.
Execution: All graphics created using Photoshop CC, Illustrator CC, and InDesign CC. Images include trade show logo, social media banners, print ads, early registration card and exhibitor handouts.
You can see the full prospectus here.