Iâve spent 10+ years sharing book photos with you. Real covers with real pages printed with real ink. That hasnât changed, and it won't. I can't tell you how much it means to me that you've followed Macro Literature because you'd like to see more.
Or maybe you just follow for my giveaw@ys. That's fantastic, too; and I thank you again.
But lately I've also been sharing images from a new Instagram I created that celebrates Mad Men-styled advertising pitches from the 1960s. It's a very niche thing, but I find it fascinating. If you're a Mad Men fan, you might like it. If you aren't, you probably won't. And that's fine.
My madmen.era.advertising IG posts feature an image of the advertisement on an easel in a mid-century modern office. This is generated with AI. Then the second image is a photo of the real advertisement. But the heart of the post is the pitch, the words. I'm using the AI image to set a mood similar to the show; but I also want you to see the real 1960s ad, just as it was in a magazine.
I've received a few comments that essentially say "Why use AI for this?" or "This is AI." Yes, it is. I'm not trying to pull a fast one; it's clearly AI and I'm not hiding it. But I'm not a graphic artist. I can't create a mid-century corporate conference room with an easel and put the advertisement on it.
I get if you're just 100% opposed to AI for any kind of creative activity. I respect that. As I said, you won't ever see any AI-generated book images here. My passion for books is about the words and the aesthetic. But my passion for the advertising pitches is just about the words.
Here's an example.
******
Lincoln Continental
1961
A man sees a car as a way to get from here to there. He thinks about the engine. The horsepower. The chrome. He sees it as a machine. But to a woman, a car isnât a machine. Itâs a statement.
(Unveils the ad, which had been covered. The Lincoln-Mercury executives immediately focus on the woman holding the color swatches.)
'Someday you may want to change the color.' I know, youâre worried the headline is an insult to your factory. It isnât. Because itâs not about the paint. Itâs about changing the conversation and, more importantly, changing the battlefield.
Our research confirms what you told us: 85% of car buyers are men. That sounds like the whole story. So naturally everyone else is doing the obvious thing. Cadillac. Chrysler. Thirty other manufacturers. Theyâre trying to outshout each other about tail fins and torque in Time, Fortune and Business Week⌠magazines men read at the office. Weâre going somewhere quieter. Weâre going to be in Ladiesâ Home Journal and McCallâs. Weâre going to reach her at the kitchen table, where she can *see* the driveway.
(Sees theyâre not fully convinced.)
Look, weâre not just selling to the 15% of women who buy. Weâre selling to the 100% of women who like knowing what we buy was their idea. (A beat.)
Let me ask you something, gentlemen. Where did you go to dinner last night? Now tell me honestly, was that really your choice? (Smiles of recognition slowly mark their faces.) Your name was on the reservation, and you paid the bill. But she decided where you were going. Itâs the same with the house. And itâs the same with the car. You donât need my research to tell you that.
Put this in Good Housekeeping. Put it where she dreams. Because if you win in the kitchen, the garage is already yours.
******
That's it. I understand if this isn't your thing... I really do. I was an advertising major, and I'm obsessed with everything vintage. Mad Men was essentially created for someone like me. So Iâm writing for other Mad Men fans, and thankfully over 400 have followed my IG in the first four weeks.
I'll continue to cross-post my pitches here, but I won't do it much. That's a promise.
And this isn't my way of closing the conversation. Please continue always to give me your thoughts.
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Our writing period officially begins July 1, and the next phase of the Bang - Artist Claims - will follow before you know it. Here's what you should be thinking about as we prepare for the Bang!
Formal pitches for your fics can be submitted via our form between July 15-July 31. These are what Artists will see as they rank fics to work with. @theshirallen is our guest today, graciously sharing some tips for Bang pitches!
⸠Writer Requirements
⤡ Example Pitch 1 | Example Pitch 2
⤡ this post in doc form
How to write a good pitch:
Remember that the idea is to present your work as appealing! You are hoping an artist reads your pitch and feels interested and inspired.
Your pitch can be anywhere from 1-10 sentences (4000 characters), and length isnât always an indicator of quality.
Details matter!
Provide enough information that artists have a solid understanding of your concept. Donât be afraid about âspoilingâ the ending - this summary isnât for potential readers, itâs for artists to get inspired by your work, and a twist or a plot beat might be that inspiration.
Pitches are anonymous. Avoid names for characters that would âgive awayâ your identity (Consider saying âHawkeâ or âBroscaâ instead of their first name or using a title for your OC).
Critical things to consider including in your pitch:Â
â¸Who?
Who are the main players in the cast? What is their involvement with your story and each other?Â
â¸What?
What are they doing? Consider including some story beats to provide an idea of where the plot will lead and what the purpose of the journey is.
â¸Where/When?
Dragon Age is a vast timeline and world! Where is your story set and when is it happening? What influence does the setting have on the overall piece?
â¸Why?
Now we know who and what and whereâŚwhy are things happening? What is the Event that sets things into motion? What is the problem they are trying to address or the question they are trying to answer?Â
Bonus things to consider including in your pitch:
These can help artists understand what to expect on a deeper level.
â¸Mood/Tone
Whatâs the vibe? Is this a fluff piece, a big pile of whump, hurt/comfort, a murder mystery? Words that have visual meaning are also helpful: dreamy, glossy, gritty, dark, moody, etc.
â¸Purpose
What is the overall theme? Is there a lesson or a moral or a purpose to the story you want to tell?Â
Keep in mind that this is not the place to play coy! Youâre proud of your story, tell us about it.Â
Some example pitches are shared below in various levels of polish, from "poor" to "refined!" Let's break down their strengths.
Pitch #1: Poor, Good, and Refined
POOR
The spymaster of FenâHarelâs rebellion wrangles with their poor choices and messy hair. Solas sits with them and talks them through their problems, hoping to help them understand that there is still a job to do and a future to fight for.Â
What it has: there is a who and a bit of a what.Â
What it lacks: there are few details to provide insight on the feeling of the fic, no clear setting, and no context. From this pitch, it is difficult to know tone or purpose, and the summary doesn't really invite inspiration or curiosity.
GOOD
When FenâHarelâs spymaster compromises their position in Mythalâs court, they lose the Rebellion access to valuable intelligence. Lost for what to do next, the spymaster sits themself down for some much-needed TLC and spends time unbraiding their hair while Solas talks them through their current predicament. In the end, they find themself willing to accept what they cannot take back and solidify a plan for moving forward themself while also serving the needs of their People.Â
What it has: we have a who, a what, a when and a little of why. We know more or less what the fic is about and where it is going.
What it lacks: while there is some touch to the tone and purpose of the fic, there is still a bit missing when it comes to hooking the reader and inviting someone to imagine the heart of the piece. This pitch might hook a reader, but it could be improved.
REFINED
Fenâharelâs friend has spent centuries filling the double role of Rebellion Spymaster and high-ranking servant of Mythal. When their choices compromise their place at court, they return to the Lighthouse in shame. No longer capable of maintaining their long-held position within Mythal's court, where they were privy to the secret plans of the High Evanruris, the rebellion's spymaster must re-evaluate how they approach their work, and reckon with the understanding that some mistakes cannot be undone.
In the Lighthouse's meditation room, they welcome Solas's counsel as they consider their options, their skills, and how to move forward in a way that continues to serve their goals, and the goals of the rebellion. Solas helps them unbind their hair and their frustrations, and they begin to understand that while choices often have consequences, it is rarely the end of all things. So long as they have their skill and their wit, there will always be hope for their future, and for their people.
What it has: there is a clear setting, cast, and premise. We know why things are happening and what things to expect. Tone is communicated with clear words like âshameâ and âfrustrationâ as well as the presentation of a problem to solve. We are also provided with a vision of the resolution.
What it lacks: no pitch is perfect! If clarity is the goal, it could be added by specifying that this is an introspective conversation between two friends, a hurt/comfort piece, and that it is intended to explore some world building and Arlathan lore.
PITCH #2: Poor, Good, and Refined
Poor
FenâHarelâs spymaster must brave Elgarânanâs court to plant eavesdropping devices. Itâs dangerous, complicated, and messy. They find themself cornered in their own past, and relive a trauma in order to succeed. In the end, the devices are planted and they have managed to secure a more stable position within Mythalâs court.
What it has: there is a clear âwhatâ presented, and hints of tone. We know a little of what to expect from the resolution of the story.Â
What it lacks: Who is the spymaster? The introduction of an OC could be strengthened with a little more context. Why Elgarânanâs court? There is a teaser here about past trauma which may be intended as a hook, but with so little context it isnât likely to draw attention. Filling this pitch out with more details would strengthen it.Â
Good
In the early days of FenâHarelâs rebellion, much of the intelligence gathering was left to the Spymaster alone. As the movement grew, the need for more immediate information grew, too.
The Spymaster must plant the first of many eavesdropping devices. They begin in the court of Elgar'nan, though matters are complicated by the politics that muddy the waters between courts, their own uncomfortable history with the All-Father and his First, and the negligence of the partner Mythal has assigned them.
What it has: There is a clear setting and premise. We know who is doing what, when they are doing it, and a bit of why. We also are given pieces of tone.
What it lacks: From this pitch alone, it is difficult to tell precisely what to expect beyond planting the eavesdropping devices. We donât know what the history is, as this is an OC, so the teaser is less effective than it might be for someone whose backstory is well-known. Why has Mythal assigned them a partner? What is their role and how did they fail? This pitch has good bones, but could be strengthened by providing clearer context in order to invite a collaborative partner.
Refined
In the earliest days of FenâHarelâs rebellion Solasâs friend and spymaster helps develop magical eavesdropping devices. From their position embedded within Mythalâs court, they must plant the devices and provide the rebellion with access to immediate information.Â
Though the task is risky, they begin at the court of the All-Father. They must make themself vulnerable and endure the pain of their past in order to accomplish their goal, overcoming barriers in the form of political intrigue and their own trauma. In Elgarânanâs courtroom, they are confronted by his right hand, a spirit of Fear made flesh, only to be rescued by Justice, his counterpart from Mythalâs court.Â
They must be clever and cunning if they want to succeed without compromising their mission. What they must endure from Fear they need not tolerate from Justice. Featuring a cast of high-ranking court members, this fic explores the inner workings of the Evanurisâs reign and the efforts taken to dethrone them.Â
What is has: A clear indication of who the fic is about, what they are trying to accomplish, and where they will begin. We have a sense of the ficâs conflict and tone, and the indication we will be introduced to some world building during the time of the ancient rebellion.
What it lacks: This pitch could be improved by the addition of a clear hook, as well as information that could clarify the tone of the piece.Â
Remember! A pitch is an invitation. The artist is your collaborator, let them in!
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hey, say anything at all if you want me to pitch a fanmade season of "Infinity Train" where the kid figures out how it works pretty early and then proceeds to fake breakthrough after breakthrough to expedite getting off the train.
1. Keeperâs Story. Or, The Humbling, Atonement and Newfound Purpose of a once vainglorious Fool.
A short story following on from Point of Light where Keeper-of-Tools carries out the Librarianâs mission to reseed the precursor plants kept on Bastion on a new world outside of our galaxy.
During which Keeper recalls his life story and experience before the mission, before carrying it out, and eventually passing straight into the Domain.
âAnd what is it you seek, Keeper?â
ââŚ.atonement.â
2. Levelling the Playing Field. ONI Report on Enemy Leadership and Strength.
An in-universe document compiled by CODENAME: SURGEON, Zef Trahl (CODENAME: MONEYBAGS) and CODENAME: FIXER detailing the status of leaders and key figures of interest within the Banished, covenant remnants, the Created remnants, insurrectionist groups and other enemy factions.
(Including honourable mentions of some other leaders like Xytan Jar Wattinree and Nizat Kvarosee)
Kind of explains itself.
3. Breaker Trip.
An Empty Throne-style novel taking place concurrently with said story and also afterwards.
Focusing on Operation: BREAKER TRIP, headed by Spartan Locke, along with Holly Tanaka, and two other Spartans I havenât settled on yet, maybe two Spartan IIs or just one. One of them would be Maria-062, returning as a favour out of retirement.
Maybe Spartan Thorne will be filling in one of the gaps left by Buck and Olympia Vale being otherwise occupied.
Also will include recurring appearances by Silver Team and Spartan G059.
Primarily dealing with the Banished, Created remnants, and some lesser insurrectionist groups.
Also Iona will be there. Locke and Tanaka could retrieve her from the destroyed HIGHCOM headquarters at Sydney in a briefcase. OR alternatively, from a university building in Edinburgh.
I havenât figured out anything beyond that.
This one may serve better in the hands of an experienced writer rather than myself.
4. Cortana Epitaph novel. Canât think of a title.
Kind of speaks for itself.
An Epitaph-style novel focusing on Cortana, focusing on the fallout of her death and the aftermath of the created conflict.
Set mainly within the Domain as she sets out to atone for her misdeeds with help from the Ur-Didact, the last Haruspis and Forthencho.
Governor Sloan serving as a villain. If not the main villain.
Again, I think someone like Kelly Gay or Jeremy Patenaude would be better fit to handle such a premise.
5. Kickstand.
This one is also a concurrent story set during and after Empty Throne and Breaker Trip.
Another novel.
Not much has been thought of for this one admittedly aside from it involving Gunnery Sgt Buck, maybe the Banished, the Order of Restoration, remnants of the Keepers of the One Freedom and Sapien Sunrise.
Maybe Omega Team can be there too. Idk.
I can say this much.
6. A short story focusing on the creation of the Smart AI Isabel and later The Weapon/Joyeuse. Focusing on the similarities and differences in their creation and purposes and the circumstances behind them.
Maybe it could include cameos by John-117, Dr Halsey, Michael Carmelo, and the ONI agent Prauss.
This one is an idea Iâve been ruminating on for a while now.