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Carousels have become a go-to UX component for websites, apps, and CTV, offering an interactive way to showcase content while boosting ad monetization. Their swipeable design keeps users engaged, making them ideal for displaying multiple ads in a single, immersive placement.

Why VMAX Carousel Stands Out:

✅ Seamless Ad Integration – Supports display, video, and native ads in one dynamic unit. ✅ Higher Monetization – Multiple impressions per session maximize revenue potential. ✅ Effortless Customization – Control swipe duration, card display, and transition effects. ✅ Cross-Platform Performance – Optimized for mobile, desktop, and CTV. ✅ Flexible Demand Sources – Combines direct deals, programmatic, and network demand for higher eCPMs.

No Complex Setup—Just Plug & Play!

Publishers can now deploy high-performing carousel ads without the hassle of custom development. VMAX Carousel handles lazy-loading, responsive design, and performance optimization—so you can focus on revenue growth.

Boost Your Ad Revenue Today! Explore VMAX Carousel Now

The Digital Personal Data Protection (DPDP) Rules, 2025, under India's Digital Personal Data Protection Act (DPDPA), 2023, mark a significant shift in the country’s data privacy framework. The rules aim to strengthen data governance while empowering individuals by enforcing stricter security measures, transparency, and compliance protocols for businesses.

Digital Privacy refers to individuals’ control over their personal data in the digital realm. With regulations like the EU's GDPR and the US's CCPA, the goal is to protect personal data and ensure consent-driven practices.

For digital publishers, the DPDP Rules bring major changes:

User Consent: Publishers must transparently explain data usage and obtain informed consent.

Data Retention and Erasure: Publishers must limit data storage and ensure deletion upon user request.

Targeted Advertising: Clear disclosures are needed on data usage, with opt-out options for users.

Security: Publishers must implement robust security measures, including encryption and breach notifications.

Parental Consent: For children’s data, publishers must obtain parental consent and apply extra safeguards.

Publishers will also face new challenges in balancing content monetization with compliance, especially around programmatic advertising and first-party data collection. Smaller publishers will face a reduced compliance burden, but those handling significant data will undergo annual audits and assessments.

A Digital-first compliance framework will require publishers to adopt automated consent mechanisms, efficient grievance redressal systems, and interact with the Data Protection Board in case of issues.

While the rules create opportunities for privacy-focused innovation, they may also increase compliance costs and require publishers to adapt to cookieless advertising models.

The Challenge: Balancing Multiple Demand Sources

The landscape of digital video advertising is rapidly evolving, especially in the OTT and Connected TV (CTV) space. Publishers looking to maximize revenue and engagement must move beyond traditional ad formats like pre-roll and mid-roll. Today, video ad servers offer powerful new capabilities that enhance user experience while driving monetization. Here are some of the most innovative video ad server features every publisher should consider integrating:

Client-Side Ad Insertion (CSAI) for Cost Efficiency & True MetricsWhile Server-Side Ad Insertion (SSAI) is often praised for its ability to bypass ad blockers and provide a seamless experience, Client-Side Ad Insertion (CSAI) remains a cost-effective alternative with key advantages:

More Accurate Metrics: Unlike SSAI, CSAI ensures true viewability tracking, as ads are only counted when actually rendered on the viewer’s screen.

Lower Infrastructure Costs: SSAI requires complex backend changes and additional streaming costs, while CSAI leverages existing player-side ad requests.

Seamless Experience: With optimized buffering techniques, CSAI can now deliver a seamless viewing experience similar to SSAI.

Pause Ads – Monetizing User-Initiated PausesWhen users pause a video, they are engaged but temporarily idle—making this the perfect moment for non-intrusive advertising. Pause ads display static or interactive branded content only when the user pauses.

Higher Engagement: Users are naturally paying attention when pausing.

No Disruption: Unlike pre-roll or mid-roll ads, these ads don’t interrupt content.

Ideal for CTV & OTT Apps: Works effectively on streaming platforms where users take frequent breaks.

Contextual Shoppable Ads – Turning Content into CommerceShoppable video ads take product placement to the next level by allowing viewers to interact with items directly within a video. AI-powered contextual detection enables:

Dynamic Overlays: Relevant products appear as overlays when the user hovers or taps.

Seamless Purchase Flow: Users can add products to cart without leaving the video.

Better Targeting: Contextual AI ensures ads are highly relevant to the scene.

If you’re serious about having greater flexibility, control and higher chances of revenue optimization, an Ad Server is the smarter choice. Here’s why making the switch can future-proof your monetization strategy.

Control Over Ad Inventory and Revenue

An Ad Network acts as a middleman, determining which ads appear on your platform and at what price. While this offers a plug-and-play solution, it significantly limits control over pricing, prioritization, and advertiser selection. Whereas, An Ad Server allows publishers to:

Manage multiple demand sources (direct deals, programmatic, ad exchanges, and networks) in one place.

Prioritize premium direct deals over network-based demand, ensuring higher CPMs.

Define custom pricing rules and block undesirable advertisers or categories.

Increased Competition and Higher CPMs

Relying solely on an Ad Network means your revenue is limited to their advertiser base. An Ad Server, however, enables publishers to integrate multiple demand partners via:

Header Bidding & Open Bidding, increasing competition among buyers.

Private Marketplace (PMP) deals, which often yield higher CPMs.

Waterfall and Hybrid Optimization, ensuring maximum fill rates.

This competition drives up CPMs and maximizes revenue opportunities.

Direct Sales and Private Marketplace (PMP) Deals

One of the biggest advantages of an Ad Server is the ability to facilitate direct sales. Publishers can:

Offer premium inventory at negotiated rates.

Build long-term relationships with advertisers for recurring revenue.

Retain a greater share of ad revenue without a middleman taking a cut.

Traditional ad servers are designed to monetize websites and apps by serving display and banner ads on owned inventory. However, when it comes to video content, the requirements extend far beyond standard ad serving. A video ad server is specifically built to monetize video streams, whether on owned inventory (such as OTT platforms, CTV apps, or live-streaming services) or third-party inventory.

Scalability and Low Latency for High Traffic Volumes

For publishers with significant traffic, an ad server’s ability to scale efficiently without compromising speed is crucial. High latency can lead to slow ad rendering, resulting in poor user experience and revenue loss. When selecting an ad server, consider:

2. High request-per-second (RPS) handling: Ensure the ad server can process millions of ad requests without performance degradation.

3. CDN-backed delivery: A global content delivery network (CDN) helps serve ads faster to users worldwide.

4. Asynchronous ad loading: Minimizing latency by allowing ads to load independently from page content.

Load balancing and failover mechanisms: Prevents downtime during traffic spikes.

Data Security and Self-Hosting Options

With increasing concerns about data privacy and compliance (e.g., GDPR, CCPA), publishers need ad servers that prioritize data security. Evaluate:

Self-hosting vs. cloud-based deployment: Some publishers prefer self-hosted solutions for better data control and compliance.

User data encryption: Ensures secure transmission and storage of personal data.

Granular access control: Access to complete data should be properly managed to prevent unauthorized usage.