Vishnu Raj

Social Media Pointers to Excel in 2020

Social Media is a king maker. Social Media sometimes creates overnight success which was hard to imagine 10-15 years ago. For brand with specific goals, its a long term goal. Social Media creates awareness, promotions, free word of mouth, lead generation and overall branding.

These are some of the data based points to keep in mind while starting any social media campaigns in 2020.

1. Videos. Studies have shown that visuals have more effect than blogs and articles. Trust me this image has made you read the article. Even in visuals, videos have shown to be the most effective way of creating lasting impressions. Latest Video trends include explainer videos and animation videos.

2.Website ranks better with more social share. A simple statement that explains almost everything related to this point.

3.All search engines and now social media channels are giving preferences to local searches and results. Target your audience specific to the area of intent. Make strategies accordingly and you will see a increase in social engagement.

4.Establish your presence in platforms where your audience is. If you want high quality b2b lead generation, LinkedIn may more likely place, similarly across segments you have to target. Coz its important to know that YOU CANT MASTER EVERY PLATFORM as it will take a lot of time and combined effort.

5. Should embrace new technology and innovations in your social media approach. No No to same old content and processes. Social Media will become automated with Chat Bots and Voice Recognition taking center stage. But taking in the wrong strategies can do more harm then gain. Some automations has caused brands losing followers and engagement. So be pretty cautious before trying out such techniques.

Google Gives Explanations

Google has added see explanation feature in Google Ads. Advertisers can now see explanations for changes in Costs,  Impressions and Clicks. Google will provide the most possible reasons  for the changes occurred. This will help reduce time and help advertisers in diagnosing results.