Vinnu's Annotated Bibliography

This infographic provides tips on how to improve your Google Analytics set-up.

Rating: 3/5

Karlee Weinman identifies the following seven consumer insights that can be identified through the use of Google Analytics:

the browser and operating system used by the visitor of the site

what is not keeping people interested

what draws people to your site

the number of people who are just not interested

how much people are poking around

what devices people are using to view your site

when you have hit a million clicks

Rating: 3.5/5

This infographic provides information on the key metrics of Google Analytics.

Rating: 4.5/5

This series of YouTube videos provides real life examples of what a customer experience looks like when navigating through a poor web design and digital marketing. Google Analytics provides the following improvements tips to improve UX:

make sure landing pages meet user expectations

include a search box on your website

create a simple check out

Rating: 5/5

Meghan Peters provides a beginner guide on how  to get started with Google Analytics. Google Analytics provides information on the following topics:

visitors

traffic sources

content

goals

ecommerce

Rating : 4/5

This article lists seven alternatives to Google Analytics.

Rating: 3.5/5

Rick Allen identifies what web analytics can and cannot do. According to Allen, web analytics cannot provide the following: a complete content measurement solution, accurate data, or an adequate answer to the question, why? However, web analytics can do the following: quantitatively evaluate web content quality, comparative analysis, challenge and validate assumptions, demonstrate how your website meets established business goals and users' needs, and enable stakeholders and content owners to measure the success of their own content.

Rating: 3/5

This article defines various web analytic terms.

Rating: 5/5

This article identifies eight of the largest social media hoaxes of 2012. Information spreads rapidly on the web. The lesson to be learned from this article is to check the facts before sharing news.

Rating: 3/5

My favorite marketing strategist, Erin Whittle, lists her top 50 social media marketing, research, monitoring, and measurement tools.

Rating: 5/5

Tara Hornor gives the following essential social media marketing tips:

integrate offline and online marketing initiatives

use visuals and graphics

improve relevance by providing relevant content and not too much promotional information

create online map listings

Rating: 2.5/5

This infographic provides information the life cycle of social media.

Rating: 4/5

Cynthia Clark identifies the following ten steps towards effective social media marketing:

Build a marketing strategy that includes social media and email

Include a social CTA

Build campaigns, rather than random emails and postings

Connect social sites to email

Focus your message

Be mobile friendly

Implement tactics that are valuable and sustainable

Give your audience what they want

Create a great customer experience

Rinse and repeat

Rating: 3/5

This article showcases five extremely clever social media campaigns that did not have big budgets, yet were very successful.

Rating: 4/5

This article distinguishes the differences between twools, twits, twerps, twankers, twarcissists, twidiots, and twalkers.

Rating: 3.5/5

Nick Shin identifies the following seven steps to creating a successful social media strategy:

Determine your goals and objectives

Research, research, and more research

Create a digital rolodex of contacts and content

Join the conversation to develop relationships

Strengthen relationships

Measure results

Analyze, adapt, and improve

Rating: 3.5/5

This infographic provides statistics on mobile phone usage and social media.

Rating: 5/5