How to Target Direct Mail in Canada
Direct mail may not be as new as modern digital marketing trends, but it’s proven to be effective at driving leads. Research shows that when it is designed correctly and targeted to the right audience, direct mail campaigns have 28% more potential to convert than other types of marketing.
Using three standard direct mail targeting methods, you can reach the mailboxes of your target audience in Canada: Neighbourhood Mail, Postal Code Targeting and Personalized Mail. Each method has its own benefits for various types of campaigns. Neighbourhood Mail is ideal for creating brand awareness and acquiring new customers in a local area. This type of campaign is a great fit for businesses with a physical storefront like restaurants, retail stores and car dealerships.
Postal Code Targeting enables you to target mailboxes in a specific geographic area based on demographic, psychographic and purchasing behaviour data. This is a great way to target a highly-defined audience with a specific message that speaks directly to them. It’s also an effective way to acquire new customers and build customer loyalty for existing ones. Not-for-profits often rent lists to communicate with their members and donors and banks use this targeting option to offer a tailored experience for their clients.
Personalized Mail is an excellent way to create one-to-one communications with your customers, leveraging your own database or buying/renting lists through Canada PostTM. This allows you to speak directly to your target audience and tailor the creative, message and content for their unique needs. It’s a great way to grow your brand loyalty, encourage repeat purchases and inspire referrals.
SITES WE SUPPORT
Verify Automated Mails – Wix














