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You know the drill by now. It’s June 1, and suddenly everything from banks to big box stores has slapped a rainbow on their logo. Rainbow capitalism knows how to target LGBTQIA+ customers. For exactly 30 days of the year. How quaint.

Of course, it’s nice to make things bright, and colorful, and pretty. But it’s meaningless if that’s all it is.

Pride should be about uplifting and celebrating you, the community. And it should be year-round, not just 8.22% of the year. So, we’re signal-boosting your posts that celebrate, support, and honor all genders and sexualities over here. Follow to keep your dashboard lovely and gay as hell all year round.

And, yes, we’re also making a bit of a fuss right here on @celebrate (apparently, we just can’t help ourselves). So if you’re interested in talking about what Pride means to you or want to celebrate Pride but don’t know how to go about it this year, we made a fun little 30-day Share Your Pride Challenge list. Because you do, in fact, deserve to be celebrated.