Friday 5pm and the workers flood out of the office blocks after another gruelling week in the call centre. Pete and Tom, smartly attired in their Call Centre uniforms, walk to their favourite bar.
Two Unity brothers stand outside, handing out leaflets. They are fulfilling their duty to alert a sleeping world to a higher purpose.
"Hail Unity" says one brother to the call centre workers. "Looking good in your uniforms boys. Time to wind down after a hard day."
"Sure is" replies Pete, flattered that for the first time today, someone has actually noticed him. "What type of uniform is that that you are wearing guys?"
"We work for Unity, an organisation that helps men to find their place in the world and to feel like they belong. Personally, it gives me purpose and it's lit a fire in me. My self-esteem and my productivity have sky-rocketed with the strength my brothers give me. It's open to all men. Would you like a leaflet to read in the bar?"
Pete is curious and takes a leaflet into the bar with him. Over a drink, and after they've exhausted their usual line of chat, Pete takes a look at the leaflet.
"You know what? I've never belonged to anything apart from my boss."
"So, what are these guys offering?"
"Looks like you get to walk into a huge new family of brothers."
"Hey that might be a nice feeling I guess"
"Seems like they support each other to become better people and want to unite the whole world"
"There's a couple of enamel lanyards pinned to the bottom of the leaflet."
"Yeah, one says 'We are one' and the other says 'We are Unity'. Couldn't disagree with that objective."
"It's like a Union. But not a Work Union".
"Hey look, you see those guys over there. They're wearing these lanyards too. Shall we?"
"Go on, give me the other one".
The men remove their work lanyards and substitute them for their new identities.
Before long, a group of eight guys all wearing their new enamel lanyards are sat in the bar having a chat about this idea that suddenly means they are not strangers to each other.