My Digital Museum

I feel like this branding doesn’t really translate well. I’m missing some form of concept to understand why this ‘mens hygiene kit’ have large black blobs on the bottles. It is cohesive, but it didn’t catch my attention in a very good way, I was just confused. Maybe if there was more than just one organic shape as a pattern or even just to add more than the one color or one shape.

I love this branding because of the color choices. The palette used for the branding of these objects is very inviting and cohesive. This branding is successful because of exactly that. It caught my attention immediately, its very clean and bold.

This branding is very successful because of its all around aesthetic. The old times feel and the border used for this label fits with the theme they are trying to convey. Typography is a huge plus on this specific item and it really pushes the brand in the exact direction they want to go. I like this example of branding because it really caught my attention and it felt very cohesive.

Though I like this set visually, I also think there are some things about it that aren't working. They are trying to be minimal by using all the same line weight and colors, but there is an aspect of detail that is added to all of them that seems to be a bit much. They begin to get too detailed to be scaled down and it becomes hard to understand what they are suppose to represent.

This is a set that feels a little sporadic. Though each icon fits for the deserts they are representing, they all feel too detailed to be scaled down as it is shown below the larger ones and they become a little muddled. The artist shows that by having to simplify the designs in the deserts where they are more minimal.

This set of Icons is one that I don't like quite as much. I think that some of the birds become a little jumbled and become a little too minimal to understand the form. They all are unified in line and shape, but something I think this set could benefit from is some sort of unified color or pattern.

This set of icons is another very illustrated set. I enjoy how its playful in the fact that not everything is perfect. Not all the lines are straight or perfect angles, but they do a great job of coming across as they were intended. 

This set is another one that I enjoy. I think the simplicity of each one and the way the artist focused on only line and color pushed the design to feel very 1950s. these are very successful because each one is consistent in its rendering and use of pattern. 

This set of icons falls under the catagory of ones that I like. Each icon is very original and has personality. I think the reason I appreciate these specific icons is because they are more illustration based. The images all have a hand drawn feel that is cohesive straying away from the idea that icons have to be like miniature logos.