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TOKYO : To mark the unveiling of the Dior Bamboo Pavilion, the only Japanese-brand hotel in Tokyo to hold the industry’s two most coveted ratings — Forbes Travel Guide’s Five Stars and Michelin Guide’s Three Keys — has launched an exclusive collaboration celebrating the long-standing artistic ties between Dior and Japan.

Located in Tokyo’s chic Daikanyama neighborhood, the Dior Bamboo Pavilion is a one-of-a-kind concept store paying homage to Christian Dior’s love of the beauty of nature. Reminiscent of the hôtel particulier at 30 Avenue Montaigne and illuminated nightly, the Pavilion’s golden façade takes inspiration from Japanese bamboo forests and is crafted from aluminium.

Inside, the scene is imbued with modern Parisian sophistication and features exceptional Japanese artisanship. The captivating space showcases Creative Director Jonathan Anderson’s latest collections, including limited-edition pieces available only at Dior Bamboo Pavilion. Outside, a conceptual garden conceived by Japanese landscape designer Seijun Nishihata further evokes the extraordinary artistry that arises when Japanese and French creativity and passion are woven together.

Riyadh : During Eid, Asir offers a distinctive tourism experience rooted in movement, exploration, and close interaction with nature. With its rugged mountainous terrain, the region becomes an open playground for outdoor adventures—its scenery shifting throughout the day as mist rolls across the peaks.

Most experiences start from Abha, the central gateway to the highlands and scenic trails. Visitors begin their hikes early in the morning, following paths that weave through forests and mountain summits. As clouds and mist blend with the landscape, each journey takes on its own atmosphere and character.

One of the most popular destinations for adventure seekers is Al-Soudah, known for its high elevations, suitable areas for camping and exploration, and refreshing, mild weather. The experience can also be extended to Asir National Park, home to a variety of nature trails and open spaces that encourage direct engagement with the environment.

For those looking for more off-the-beaten-path adventures, the Aqabat Al Qurun trail stands out. This route winds through rugged mountain passes, passing rocky terrains and juniper hills while offering panoramic views of the southern mountains. Due to its relative tranquility and lower crowd levels, it’s a great option for visitors seeking calm, contemplative time in nature.

Adding an environmental dimension, the Jurf Rida Nature Reserve is recognized for its rich biodiversity, including rare plants and wildlife. Scenic trails allow visitors to hike through forest landscapes and observe birds in a pristine setting.

Alongside outdoor activities, Asir also features modern stays that complement the natural setting. For instance, Ghim blends scenic views with hotel-style hospitality, offering a full experience that includes restaurants, cafés, and wellness facilities—within a design that reflects local character through a contemporary lens.

Riyadh : Saudi Arabia is experiencing a vibrant spring tourism season, with a wide range of marine experiences available from April 1 to June 1. Supported by mild weather and diverse coastal offerings, the Kingdom is strengthening its position as a comprehensive marine tourism destination in the region.

This seasonal appeal is driven by the unique contrast between the Kingdom’s two coastlines. Along the Red Sea on the western side, visitors can enjoy pristine beaches, crystal-clear waters, and immersive activities such as diving and coral reef exploration. The area also features upscale destinations that blend luxury with untouched nature, offering a tranquil and exploration-focused tourism experience.

On the eastern coast, along the Arabian Gulf, the atmosphere shifts toward leisure and accessibility. The المنطقة is known for its family-friendly beaches, developed waterfronts, and a variety of events that make it ideal for short getaways and social outings.

This geographical diversity allows visitors to experience multiple styles of marine tourism within one country—ranging from adventure and relaxation to entertainment and cultural engagement—without the need to travel abroad.

The Kingdom’s favorable spring climate further enhances its competitiveness, offering a comfortable alternative to other regional destinations. This combination of weather, variety, and accessibility provides travelers with a flexible and enjoyable tourism experience.

Industry experts highlight that today’s visitors seek more than a single destination—they are looking for integrated and evolving experiences. Saudi Arabia meets this demand through its diverse coastal offerings, combining natural beauty, recreational activities, and high-quality hospitality within a unified tourism system.

Riyadh : With the arrival of spring and its gentle breezes, Saudi Arabia’s coastline transforms into a serene escape, offering visitors a rare blend of mild weather, natural beauty, and world-class experiences. As families and travelers search for destinations that combine comfort, tranquility, and quality services, the Kingdom’s beaches emerge as a standout choice on the marine tourism map.

Stretching along the Red Sea, the coastline reveals a captivating landscape of crystal-clear turquoise waters, soft sands, and uncrowded shores. The pleasant spring climate creates ideal conditions for outdoor leisure, making the sea not just a backdrop, but the centerpiece of the experience. From Jeddah to the luxury destinations of the Red Sea projects, visitors can enjoy a seamless blend of natural charm and modern hospitality.

Jeddah’s beaches, in particular, offer a diverse range of activities for sea lovers, swimmers, and diving enthusiasts. The underwater world is rich with vibrant coral reefs and unique marine life, providing unforgettable adventures for those seeking exploration beneath the surface.

Renowned for its coastal appeal, Jeddah features an array of resorts and beachfront facilities that cater to families and adventure seekers alike. Visitors can enjoy water sports, recreational activities, or simply relax by the shore in a safe and welcoming environment.

For travelers in search of peace and exclusivity, destinations like Shura Island present a refined concept of “quiet tourism.” Here, luxury meets untouched nature, offering privacy, comfort, and a true sense of escape from everyday life.

Riyadh SPA — Preliminary data from the Ministry of Tourism showed strong growth in domestic tourism during the first quarter of 2026. The number of domestic tourists reached approximately 28.9 million, marking a 16% increase compared to the same period in 2025.

Total domestic tourism expenditure reached SAR34.7 billion, up by 8%, reflecting robust internal demand and its continued role in supporting the Kingdom’s tourism sector.

The ministry noted that this growth came despite regional fluctuations, highlighting the diversity of tourism demand drivers and the sector’s ability to adapt to changing conditions while maintaining market stability and visitor flows.

According to the data, the total number of domestic and international tourists during the first quarter of 2026 reached about 37.2 million. Total tourism spending reached approximately SAR82.7 billion. Tourism hospitality facilities recorded an average occupancy rate of 59% during the first quarter. Madinah ranked highest with 82%, followed by Makkah at 60% and Jeddah at 59%.

The ministry also highlighted strong domestic tourism performance during Ramadan and Eid Al-Fitr school holidays. Around 10 million domestic tourists traveled across various destinations in the Kingdom, representing a 14% increase.

Madinah : The King Salman International Conference Center in Madinah hosted the third edition of the Umrah and Visit Forum from March 30 to April 1, 2026. Organized by the Ministry of Hajj and Umrah, in partnership with the Guests of God Service Program, the forum is recognized as a leading event focused on developing services provided to pilgrims.

Featuring broad participation from decision-makers, experts, and investors from around the world, the forum also included an accompanying exhibition where local and international organizations showcased new solutions, products, and services aimed at improving the quality of the pilgrim and visitor experience.

160 Speakers, 150 Exhibitors, and 40,000+ Attendees

The forum brought together 160 speakers and 150 exhibitors to discuss how to enhance the Umrah and Visit journey. Over the three days, the event welcomed more than 40,000 visitors, including specialists and key stakeholders in the Umrah and visitation sector.

Saudi Tourism Authority Highlights “Spirit of Saudi Arabia”

As part of its participation, the Saudi Tourism Authority took part through the “Spirit of Saudi Arabia” pavilion. The pavilion showcased the Authority’s initiatives and role in enriching the visitor and pilgrim experience, highlighting the Kingdom’s tourism programs designed to facilitate the journey.

The presence in Madinah also reinforced the destination’s importance as a major stop on the pilgrimage route, underscoring the religious significance of the city for Muslims worldwide, as the Qibla.

Panel Discussions and Workshops on Future Services

The forum included panel discussions and specialized workshops covering topics such as the future of Umrah services, the role of digital technologies in improving visitor experience, and global best practices in hospitality, crowd management, and logistics.

5,000+ Agreements to Strengthen Partnerships

Building on the success of its previous editions, the third forum contributed to strengthening cooperation across sector stakeholders and opening new opportunities for investment and technology partnerships. With expanding international participation and a wide range of discussion themes, the forum saw the signing of more than 5,000 agreements, supporting collaboration among government entities, the private sector, and non-profit organizations.

Supporting Saudi Vision 2030

The limited-time menu is available for dine-in only until the 3rd May, bringing the ultimate burger showdown to town

Pickl has stepped into the ring with Seoul Eats, a limited-time menu throwing down the sweet, savoury, and tangy notes of Korean BBQ straight from the streets of Seoul. This face-off runs until the 3rd May, serving a punch of flavour in every bite, with a smoky Korean BBQ take on two legendary comfort-food champions.

In one corner, the Seoul Cheeseburger, priced at AED 40, is ready to deliver a roundhouse kick to burger-lovers, stacking a smashed beef patty with melted cheese, a slick of ranch, fresh tomato, crisp apple-sesame slaw, and a glossy, sweet-savoury bulgogi BBQ sauce.

Checkout.com brings local acquiring and digital payments expertise to help Trip.com offer faster, more reliable transactions for travelers around the world.

The partnership supports Trip.com’s global expansion, unlocking growth in key markets like Saudi Arabia, Japan, the UK, and North America.

Together, the companies are building a more intuitive travel booking experience, supporting the tourism industry as it scales in an increasingly digital economy.

Middle East : Checkout.com, a leading global digital payment company, today announced a strategic partnership with international travel service provider Trip.com. The collaboration supports Trip.com’s global expansion by enabling high performing payments and an effortless booking experience for its customers around the world as they plan their next adventure online.

Laos :  Minor Hotels, a leading global hotel owner and operator, has announced Avani+ Lanexang Vientiane, a design-led, premium lifestyle hotel set to open in Q2 2026. The property will become Minor Hotels’ second hotel in Laos, joining Avani+ Luang Prabang in the UNESCO World Heritage town of Luang Prabang, further reinforcing the group’s presence in one of Southeast Asia’s most culturally rich and increasingly dynamic destinations.

A Landmark Addition in Vientiane

Located on Fa Ngum Road and approximately 15 minutes from Wattay International Airport, Avani+ Lanexang Vientiane is positioned to become a key hub for international travellers and the local community. Designed for modern travellers, the hotel has been designed as a contemporary base for business and leisure stays, aligned with Vientiane’s growing role as a regional gateway and an increasingly connected capital city.

Avani-Smart Design for Today’s Traveller

Avani+ Lanexang Vientiane will feature 197 rooms across a range of categories, from Deluxe Rooms to Suites and a spacious Presidential Suite. Guestrooms are designed to balance functionality and comfort, with layouts that support both work and downtime. The overall design direction reflects Avani’s practical, modern approach, pairing efficient space planning with an easy, lifestyle-led guest experience.

Four Venues, One Connected Social Scene 

The hotel’s dining and social offering will be a defining feature of the guest experience, anchored by four distinct dining venues. Mekong Mosaic will operate as the all-day dining restaurant, serving international cuisine with an extensive buffet and live cooking stations and both indoor and outdoor seating. Sabaidee Social will bring an easygoing, bar-led atmosphere to the ground floor with direct access from the street, welcoming both in-house guests and locals. The Pantry will provide a relaxed café and deli concept for coffee, casual bites, and informal meetings. For a more elevated occasion, Salongxay will offer fine dining, supported by two private dining rooms for small-group celebrations and hosted experiences.

Wellness Reset

This will Position Africa as a Premier Year Round Destination

Nairobi : Kenya’s national carrier, Kenya airways (KQ), has partnered with European based TUI Airline Holidays, part of the global TUI Group, to relaunch KQ Holidays. The revamped platform offers travellers a seamless, end to end booking experience, combining Kenya Airways’ extensive global network with TUI’s established expertise in curated holiday solutions.

KQ Holidays is designed to position Kenya as a vibrant, year round leisure destination through meaningful and well curated travel experiences. The platform emphasises sustainable tourism, authentic local engagement, and personalised journeys that reflect travellers’ individual interests, while positively contributing to local communities and the regional economy.

In addition, the platform allows travellers connecting through Nairobi to stop over and experience Kenya as part of a wider itinerary. Passengers transiting through the hub can incorporate a short stay into their journey, explore the country’s diverse attractions, and then continue seamlessly to their final destination, all within a single, coordinated booking. This offers added flexibility and transforms a connecting journey into a richer travel experience.

Commenting on the partnership, Kenya Airways Chief Commercial and Customer Officer, Julius Thairu, said, “The launch of KQ Holidays marks an important milestone in our journey to enhance customer choice and deliver greater value beyond the flight. By partnering with TUI Airline Holidays, we are combining world class technology with our strong brand and network to offer travellers curated holiday experiences that showcase the very best of Kenya and our wider network, while supporting sustainable tourism growth.”

KQ Holidays will offer tailor made packages that include flights, premium hotel stays, transfers, and authentic local experiences. Powered by TUI Airline Holidays’ white label solution, the platform enables real time inventory management and personalised travel options, ensuring a seamless journey from inspiration to arrival. Customers can book services individually or bundle them into dynamic packages, providing flexibility for diverse travel preferences.

TUI’s Head of Specialist Businesses, Danyal Kaya, added, “We are delighted to expand our expertise into the African market through this partnership with Kenya Airways. By leveraging our technology platform and travel knowledge, Kenya Airways will be able to drive additional revenue, offer distinctive experiences, and broaden its customer base.”

Dubai : This Eid, Kempinski Hotel & Residences Palm Jumeirah invites guests to enjoy a serene seaside escape in the heart of the iconic Palm Jumeirah. Available from March 20–22, the hotel invites families and friends to savour a long weekend of relaxation, connection, and celebration. Available with 40% off and free cancellation up to 3 days before arrival, perfect for an effortless Eid escape.

Whether it’s the first sunrise over the Gulf, laughter shared over breakfast, or quiet moments on a private terrace, each select suite offers a stage for unforgettable memories:

Ocean Two-Bedroom Suite — 163 m² of refined space with sweeping Arabian Gulf views, a master king bedroom, and a second twin bedroom with en-suite, perfect for family stays.

Palm Two-Bedroom Suite — 163 m² overlooking the tranquil Palm Jumeirah Lagoon, featuring a generous living area and two beautifully appointed bedrooms.

Two-Bedroom Suite with Private Pool — 350 m² of ground-level luxury, complete with a private pool and two ensuite bedrooms, offering a peaceful retreat from city life.

Every suite has been designed to blend comfort, elegance, and panoramic views, perfect for capturing those picture-perfect Eid moments, from morning coffees by the window to sunset reflections on the terrace.

An engaging AR experience inspired by Najdi heritage, bringing the spirit of the Saudi souq to life through the Snapchat camera

Riyadh, : This Ramadan, Snap introduces its first-ever Snap Souq, an augmented reality experience designed specifically for the Kingdom. Inspired by the spirit of the traditional souq, the experience reimagines digital discovery through a culturally rooted lens, reflecting how communities across the Kingdom connect, engage and explore during the Holy Month.

Building on Snapchat’s strong presence in Saudi Arabia, where the platform reaches over 25 million monthly active users, Snap Souq launches at a time when consumer spending in the Kingdom typically rises by around 35% during Ramadan, underscoring the importance of culturally aligned digital experiences during this period.

Makkah : With the approach of the holy month of Ramadan, Jabal Omar Hyatt Regency Makkah is filled with enthusiasm and preparation, ready to welcome guests during one of the city’s most significant periods. During this season, the spirituality of Ramadan meets the warmth of hospitality, as the team passionately strives to deliver an experience that goes beyond a stay, offering guests a fully immersive sense of tranquility and comfort in every detail.

As part of these preparations, the hotel has implemented a comprehensive operational plan reflecting the highest levels of readiness and coordination. This included strengthening staff across all departments, enhancing the preparedness of front-line and housekeeping teams, and ensuring smooth guest flow and prompt service during peak periods. Culinary preparations were also a key focus, with the culinary team meticulously designing diverseIftar and Suhoor menus that combine authentic local flavors with carefully curated international selections,ensuring a distinguished dining experience that complements the spirit of the holy month.

Airline’s Premium Economy network will expand to 99 points by end of 2026

Emirates will introduce its first retrofitted high-density A380 on 14 April

Dubai : Emirates has announced a series of aircraft deployments and product upgrades across its network, extending the reach of Premium Economy and delivering a more consistent experience for customers.

As part of its ongoing retrofit programme, the airline is set to complete the upgrade of its first high-density, two-class A380 by mid-April. The aircraft will be reconfigured into a three-class layout featuring 76 Business Class seats, 56 Premium Economy seats, and 437 Economy Class seats.

The first upgraded aircraft will operate flights EK903/904 between Dubai and Amman from 14 April to 31 May, before moving to Prague on EK139/140 from 1 June. By November, Emirates expects to have retrofitted all 15 of its two-class A380s into the new three class configuration.

 Saudi Arabia’s hospitality market is forecast to grow from US$27 billion in 2025 to over US$54 billion, driven by Vision 2030, premium hotel development, and evolving inbound travel demand

WTM Spotlight in Saudi Arabia will unite the global and regional tourism and hospitality sectors through exhibition, conference, and networking opportunities

WTM Spotlight in Saudi Arabia will make its debut from 8 – 10 September at the Riyadh Front Exhibition & Convention Center (RFECC)

Riyadh : Saudi Arabia’s hospitality market, valued at US$27.14 billion in 2025, is forecast to reach US$54.32 billion according to Mordor Intelligence, reflecting rapid growth driven by Vision 2030, large-scale hotel development, and the increasing influence of Saudi travellers at home and abroad.

These trends will be examined at the inaugural WTM Spotlight Riyadh, which will take place from 8 – 10 September at the Riyadh Front Exhibition & Convention Center (RFECC), where global and regional travel leaders, buyers, and suppliers will come together to evaluate the expansion of the Kingdom’s hotel sector and how Saudi travel demand is influencing hospitality markets both locally and internationally.

According to research from Mordor Intelligence, Saudi Arabia had approximately 167,500 hotel keys as of Q1 2025, with 61% already positioned within high-end segments. A further 99,500 rooms are planned or under construction, with 78% of this upcoming supply expected to serve the premium market.

Driven by Vision 2030 objectives, the Kingdom aims to deliver 362,000 hotel rooms by the end of the decade, in support of a national target to welcome 150 million domestic and international visitors annually. Mordor Intelligence data shows that chain hotels accounted for 58% of the hospitality market in 2024, while luxury accommodation represented 37% of total market value.

Religious tourism continues to drive hotel demand in Saudi Arabia, with the government aiming to attract 30 million Umrah pilgrims annually by 2030. Large-scale developments in Makkah and Madinah, along with technology-driven initiatives such as AI-enabled crowd management under the Smart Hajj programme, are supporting ongoing growth in hospitality and increasing capacity during peak periods in the country.

International brands are significantly contributing to Saudi Arabia’s hotel supply. According to Knight Frank, 40% of the upcoming supply, totalling 79,080 rooms, will be delivered by international operators, including Accor, Hilton Worldwide, Marriott International, IHG Hotels & Resorts, and Radisson Hotel Group, with growth focused on Makkah, Riyadh, and Madinah.

Alongside domestic hotel growth, WTM Spotlight Riyadh will also examine the travel preferences of Saudi travellers and their growing impact on international hospitality markets. According to research from IMARC, the GCC outbound tourism market is projected to reach US$138 billion by 2033, up from US$71 billion in 2024, with Saudi travellers among the region’s highest-value segments.