a STORY and a COOKIE

So this happened.

I am so honored that I'm again invited to be a part of this ongoing campaign filming LAKE CITY BANK with DRIVETHRU in Minnesota. It was early in my career when we started this process and here we are over 15 years later filming another round. Loyalty is rare in this business and I feel truly lucky that I've found partners to continuously collaborate with over the years. This time was extra special as I brought my family out to Minnesota and we got some extra special time on the lake. The Pickleball spot played during SUPER BOWL LX locally in Minnesota.

We teamed up with OBB for the second time for this super-fun CeraVe project. I met and collaborated with some truly amazing people while helping bring this amazing campaign to life. After Draymond Green called out Kevin Durant on his podcast for having the "ashiest legs in the NBA" and saying, "They're so ashy they're scales..." Kevin Durant didn't let this moment define him. So he went to the #1 Dermatologist recommended brand for Lotion and had one of the sickest clap-backs. After KD tweeted out this video, it went on to be shared over 40million+ times on X without engagement boosting. It's amazing what a good idea can do.

Feels like I won big with this group. Had a lot of fun with Jr and his team alongside the talented group at TOMBRAS.

Hanging with these classy people making spots about cocktails. Research necessary.

Filmed in Dallas and Los Angeles. If you watch sports this holiday season I can guarantee you’ll see a version of this.

This is my KNEE JERK

When the mountain calls, the Thirst Guards will show up 

I use FRAME FORGE to pre-visualize my shots