Why should I be a critic?
This is a question I ask myself a lot. Many people who pursue the entertainment industry or any creative field are challenged why they aren’t going into something more secure or lucrative or practical. I ask myself often, “Was it really worth THAT much money to go to a school entirely devoted to watching and reading fictitious stories just so I could get a piece of paper imbued with a similar fabrication of importance?”
And yet, somehow, I always find myself enticed back to the idea of being a media critic. Although I don’t engage in the act frequently (and that’s a whole other can of worms I’ll get into another day), I do enjoy expressing ideas about art and figuring out what makes a piece work or not. And I can’t help but shake the thought that there is something worth doing here, something that makes all this time and effort meaningful.
So, why should I be a critic?
Well, first we have to figure out why art matters. Why is art, as a whole, something worth studying, analyzing, and understanding?
After years of having only read half of Scott McCloud’s graphic novel Understanding Comics, I recently finished the last chapters of the book. And, funnily enough, the last few pages summed up the answer to this question for me so perfectly that I was inspired to write this.
Scott McCloud says – specifically about comics but first about all art – that media is by definition a means of communicating between people.
First off, I’ll state a basic premise the rest of this piece will assume. Empathy, understanding and relating to another person’s experience, is good. It is a moral truth and a principle worth upholding. Also, empathy is not inherent to the human experience. A person can only truly know themself. So to empathize with someone else takes conscious effort.
To do so, people need some means of transmitting ideas to each other. These means we call mediums (or media, if we decline the Latin noun). As McCloud explains, a medium acts as the middle ground between two people, an author and an audience, in sending a message.
This idea is also explained elegantly in this video essay by Innuendo Studios that I recommended last week. If you haven’t seen it, watch it. It’s really good.
There are many modes of communication, spoken language being the most common. But artistic media have become just as meaningful as language, and they use unique tools that we don’t completely understand. Therefore, McCloud argues, there is a merit to understanding art. By studying how art works, artists can more effectively communicate their ideas, and audiences can more effectively interpret the messages in works. We can express more complex ideas by harnessing the full potential of a medium. And we can demand a higher standard from our art since we understand that it directly relates to our capability to improve ourselves as empathic creatures.
Logically, this produces the purpose of the media critic, and I think it explains what appeals to me in this vocation. A critic studies the tools and application of media and how creators can most effectively communicate ideas. They determine when a product successfully conveys an idea and how an author has created their product to do so. Critics also hold the unique responsibility of arguing whether a product’s message is worth sharing, because, as in spoken language, some ideas are more worth saying than others.
Now I’m getting into some ethics talk here. Not everyone agrees that there are such things as absolute rights and wrongs. But if we play along with one assumption, that mutual empathy is a goal worth striving for, we can infer that some messages aim to further that goal while others can purposefully or unintentionally cause divides in people. A film like W.D. Griffith’s Birth of a Nation fully utilized its visual language to communicate its argument, but a modern audience will agree that its racist agenda is not worth pushing. Likewise, art has the potential to present any idea it likes, but some ideas shouldn’t be propagated in the first place.
That is not to say that all art is consciously political. Some art even intends to omit any sense of importance or political standing from their work – who would ever say that an Adam Sandler comedy is intentionally meaningful? But even by omitting controversial or challenging themes, that piece of art now promotes a different value system, perhaps one of whimsy or ambivalence or ignorance. The act of creating art cannot be divorced from delivering a message to an audience.
Art can convey these messages in very straightforward, easily understood terms, or it can mask them in innuendo and codified script. It is the critic’s role to, first, recognize and fully understand these modes of communication and, then, to lead the discussion around media by sharing their interpretation and using their moral alignment to judge that art’s quality.
At least, this should be the critic’s job, right? Then why does this so often not occur?
Art and art criticism are both more often concerned with financial success, mass appeal, or simple escapism rather than some complicated concept of ethical communication. Artists tend to stick to comfortable stories and easily understood methods rather than pushing the boundaries of their medium in an attempt to be marketable and get in front of the greatest number of eyes. And because critics exist in the same ecosystem of the art industry, they too must fold to the demands of a paycheck and laud Hollywood cashgrabs over content that actually aims for quality.
Are blockbuster films, arguably the most widely consumed art, “improving human empathy?” Is art that is not inspired by idealism not worth producing?  Must all art be held to this standard? Does the average person have to weigh the moral value of a story to be able to enjoy it? Can’t a person just read a book because it passes the time?
Plus, why do I need to be a critic? What does my perspective have anything to do with promoting empathy? Is this more about selfish fulfillment, believing my thoughts hold importance beyond simple opinion? Or am I just lusting for the glamour of show biz?
So, is this theory even true? There are other theories that argue why art is important, and not all attempt to hold the difficult high ground of moral righteousness like I am here. How else can art be valuable? When it comes to art theory, I’m familiar with two primary arguments that disregard the conversation between artist and individual (at least, to my understanding). Aestheticism values the intensely individual experience art can provide for a consumer. Good art, then, is something that strongly elicits a feeling in its consumer but does not consider an intended message from a creator. And formalism tends to ignore the audience, focusing instead on the artist and their pursuit of creating art purely for the sake of art.Â
Then art means something different to the public. When you ask the average person, art is just meant to be fun. It’s a distraction, purposefully meaningless so that it contrasts with the reality’s struggles. In healthy moderation, who can argue that this escapism is wrong? Isn’t this pleasure valuable enough?
I just know that I believe in my argument the most. Some of the thinkers I respect most have taught me these ideas before, in different terms and usually not as haughtily as I have attempted here. John Green has said (several times) that “writing is always an attempt at radical empathy.” To enter the mind of another person, fictional or not, is both exciting to experience and integral in developing skills to relate to another person’s experience.
So, rather than push this argument as universal, I’ll simply say it works for me. I like stories for a lot of reasons. They are a nice distraction, especially when I’m feeling anxious about what job I should pursue or where my life should be heading. They let me enter other lives and worlds and experience the imagination of incredibly talented people. And they let me use my imagination and engage with ideas and values broader than my life’s experiences. In this way, art criticism is itself a form of expression that can start conversations and get people to relate with each other.
But, more selfishly, I want to write about things I like because it actually makes me like art more. When I can express why I like something, I can decide more clearly why I like some things more than others. And I get to revisit cool moments I’ve had with movies or games or whatever and experience the feelings that were inspired in that moment. Finally, having a value system behind what art is good like I’ve attempted here also helps me figure out what I like.
Why should I be a critic? Because some art is good and important, and I want to share how I think that art achieves that value. I think I’ve known this answer ever since I named this blog, and that’s really the phrase I want to circle back to in anything I write – “This rocks, and why.”









