//#she’s on a mission to make it their brand //
That’s exactly what I thought. Taylor is so smart with branding she makes it look like so personable, iconic and everlasting.Travis has done enough in the past year to suggest he wants his brand separate from New Heights and his brother. For some time, Taylor and Travis has been trying to merge their brands, but their attempts have always focused on blending Taylor Swift & Travis Kelce together not Taylor Swift & Kelce/New Heights (including that other podcast). They clearly want unique branding away from his family. And making it “T&T” is such an obvious step in that direction because, branding-wise, it signifies that Taylor & Travis are uniting not Taylor & five other Kelces (and this is important distinction to make because his family especially his brother has their own brand) Plus, like you said (maybe jokingly), she clearly wants her kids to have a different identity than their cousins. Which is very obvious choice considering They’re gonna raised them very differently than what his brother has been doing. People have yet to comprehend how iconic this wedding was in pop culture and Hollywood history. She literally had a wedding that was iconic yet still private and intimate. People don’t think much about that logo now but that logo was for history books.
You get it!
