Two weeks ago, I briefly went over the fact that I completely changed my final website idea. Yes. Completely. The whole design concept, the content and of course the company it was for.
And this week i'm changing something as well. I am changing my career goals. I no longer want to be a video editor, or a director, or a web designer. No.
I want to be the next Alex from Target.
It's a hard goal. But some way, some how, I will achieve it.
You might think i'm joking. Well I am. However with the way social media is now a days this goal, might actually be what some people want. Think about it, Alex, a normal teen who was just doing his job, became internet famous. Before his picture circulated he had 144 twitter followers.He now has over 60 thousand. Â With that many followers he would basically rule the world. He could start a revolution. He could create his own book, promote it only through his twitter account and although he has done nothing to gain that fame STILL manage to get at least five thousand people to buy the book so he could make a profit.
I think that social media has the power to make or break you. Even if you do something horrible you could get followers, and as the saying goes 'no publicity is bad publicity'.
 This tweet made Amanda Bynes a household name although she had been irrelevant for almost 2 years. It also made people realize that something was wrong with her and brought to light her mental issues and mental problems for people as a whole.
So it makes sense as to why some people would actually want this for a goal in life. It would make them incredibility influential. Yes, Alex may only have 15 minutes of fame, but in that 15 minutes he currently has so much power.
Hide yo kids, hide yo wife, and hide yo husbands? With his instant social media popularity he was able to completely move his whole family to a different area just by the money he was getting.
He has his own wikipedia page.
Right now even a marketing company is trying to claim that they thought of the whole #AlexFromTarget thing (though they've already changed their claims). It is this sporadic viral sensations that companies WISH they could dive into. So the question here for them: is HOW do we do it?
I think the shocking strange factor is the way to go. Be like skittles; taste the rainbow.
My question this week: Do you think it is better for a company (or a person even) to slowly build or fame, or for them to suddenly go viral? And if going viral is the goal, how can you prevent causal followers/fans to stick with you after your 15 minutes is up?