FOR IMMEDIATE RELEASE: Rainbow Direction reply to Liam Payne’s interview in Attitude.
Press Release:
London, August 10, 2015 - Liam Payne’s exclusive interview for Attitude was just released and Rainbow Direction, a campaign by and for LGBTQ+ fans and allies, feels the need to explain what their action is really about.
Liam told Attitude:  “when the law changed in the US there were loads of rainbow flags flying at our shows, but I think that was mainly because people think of the Louis and Harry thing (that they’re secret lovers) which is absolutely nuts and drives me insane.” Since a large part of the rainbows present at each show are brought by Rainbow Direction participants, we want to remind Liam, and Attitude Magazine - which previously reported on the campaign - of their actual purpose.
Based on the observation that the One Direction fandom can be a dark and scary place for the LGBTQ+ public, Rainbow Direction decided to encourage people to make their support for fellow fans of all sexualities and gender identities visible by bringing rainbows in all forms to the shows. The aim is to show fans of all sexualities and gender identities that the 1D community welcomes them.
As stated on the official website, Rainbow Direction’s actions aren’t directed to any band member, but to fellow fans. To understand what the campaign is about, the organisation released this video report of the Where We Are Tour. The video is also available on Vimeo. Through the testimonies of 7 participants, you can experience what Rainbow Direction really means for its participants.  Worldwide, over 3,200 participants have already confirmed their commitment to attend a One Direction OTRA show with Rainbow Direction to make the band’s shows a safe and welcoming place of all, and more are joining every day.
The members of One Direction have regularly voiced their support for their LGBTQ+ fans in the past, and it’s always been important for their fans to be acknowledged in a positive way. A lot of LGBTQ+ people are struggling in their everyday lives, as well as within the fandom, and seeing their idol noticing them, reaching out to them is more than just comforting - it’s empowering and it makes them feel a legitimate part of the community of Directioners, when for too long they were cast aside as the unwelcome “others”. Rainbow Direction wishes that Liam Payne’s interview in Attitude would have been oriented in such a direction instead of creating an uneasy feeling for a lot of LGBTQ+ fans.











