The Pulse of Mobile Marketing

Google has officially launched the “Mobile-friendly” label.

This Search Engine Land article from Barry Schwartz fills you in on what it takes to earn “mobile friendly” status with Google. The article says it depends on:

Avoids software that is not common on mobile devices, like Flash

Uses text that is readable without zooming

Sizes content to the screen so users don’t have to scroll horizontally or zoom

7 web design trends for 2015

Hope you caught today’s announcement in Techcrunch. We’re launching a new mobile ad product—Tumblr Sponsored Apps. 

This is an opportunity for brands with apps to tap into one of the youngest and fastest growing audiences out there, specifically the 65% of our users who access Tumblr from our native iOS and Android apps. Our mobile users are also some of our most engaged, averaging seven sessions per day. 

Advertisers on board for launch include Gree, Big Fish, and TwoDots, just to name a few. They’re after the 25% of active gamers who use Tumblr, according to comScore. But expect to see apps from publishers, makers of creative tools, and entertainment platforms too. 

Tumblr Sponsored Apps are sold on a cost-per-install (CPI) basis, which means that not only do developers get everything that makes Tumblr an effective advertising platform—message amplification by the community, longevity of posts through reblogs, and the cost efficiency that comes from those things—but they’re only charged for completed installs, and only during the actual campaign period.