Embrace what makes your Brand different.
We often feel that we need to conform to a certain set of behaviours for our brand to get the recognition and support we want from our customers. Unfortunately this may lead to us forgetting what makes our brand unique and we lose those customers that are more attracted to what sets us apart from the rest.
There is an increase in the trend for businesses and entrepreneurs to embrace what makes them âweirdâ or different. As Tiffany Rolfe points out in her article Keep your brand weird (http://www.inc.com/tiffany-rolfe/keep-your-brand-weird.html) âGetting to the heart of your brand's "weirdness" could very well be a competitive advantage in an increasingly cluttered marketplace.â Staying authentic helps us to not lose who we are and what we stand for.
Customers are looking for authenticity in brands, they want to know they are working with ârealâ and authentic people. One of the ways for brands to achieve this is to ensure that we retain what sets them apart from their competitors.
This week we want you to tell us about your âweirdâ and how it has benefited yourself and your brand. Join us this Thursday, 30 October 2014, at 8pm on twitter (@BigBreakLegacy) for our #BBLChat and share your thoughts.
The questions we will be asking:
Q1: Why has being âweirdâ received more support by brands?
Q2: When does being seen as âdifferentâ have a negative impact on a brand?
Q3: What are your brandâs unique traits that set it apart?
Q4: In what instance should one not stray too far away from what is seen as ânormalâ and acceptable?
Q5: Which brand do you think has effectively embraced their weird?












