"Typing..." "Delete" "Typing..." "Delete"
Exactly 20 years ago, the pioneers of social media platforms - chief being Friendster and MySpace - were launched. With the advent of Facebook, the rest is history.
Within a short span, social media has successfully altered the world completely, for better or for worse. What started off as a social networking site, a medium (media) for social activities, derailed to being a consumerist and capitalist pursuit, depending on who you are.
In terms of individual psyche, social media has led to two consequences: the masking of social reality and self, and constant surveillance, judging and comparison. These two are mutually reinforcing.
Charles Horton Cooley, prominent Sociologist, coined the term "the looking-glass self", to understand how one constructs his own selfhood in people's interactions. The three main ideas of looking-glass self is:
we imagine how we look to others -> we imagine how others think and react towards us -> we then react to that imagination and develop our sense of self
I am not here to lecture on the ill effects of social media, or on sociology 101. The point I want to make here is that, we have co-opted social media as a façade, or a mask, and that mask becomes reality.
Humans have a tendency to share, and that's completely fine, that's human inherent nature, the desire for solidarity and social interactions. It goes without saying that social media has facilitated instant and constant sharing.
But what has become an ill, is comparison with peers in social media. Whatever people post in social media, photos and words are chosen carefully, edited with pride and posted with purpose. They almost always show the best / positive side of the story, while covering up reality. And when people see it, they consume as though that's reality. Peers enter a contest of popularity - who has the prettier photos, the higher number of likes, and the greater recognition through comments.
Putting aside the fact that social media has indeed contributed to rising mental health issues amongst youths due to feelings of inadequacy and jealousy, social media has also driven people to be less authentic and genuine. What is not being said, matters more than what is being said; and what constitutes as a façade, has become representations of reality. There are not just protocols, norms and mores in interacting with people physically, they have crept into people's private lives, intensifying the need to "put on a mask" constantly.
This era is defined by technology, interconnectedness and speed, there is no hiding from it. But with greater interconnection, I feel comes with greater disconnectedness. Disconnect from one another, disconnect from realities, disconnect from meaning.
Is it wishful thinking to want to go back to simple times - where social media serve its raison d'être? And can people ever be authentic behind a screen now?
(Photo courtesy of RedNewsDenver “Is Social Media Bad for your Health?” https://red.msudenver.edu/2022/is-social-media-bad-for-your-health/)