#zero:attitude

[#NewMusicMonday]

SOYOUUUUUU~

Pepsi has begun their 2021 KPop collaborations this year. The first artists in the lineup for their "ZERO" campaign are none other than ex-Sistar member SOYU and rising KPop idols IZ*ONE.

Only five of IZ*ONE members feature in this collab--Kwon EunBi, Kim MinJu, Jang WonYoung, Miyawaki Sakura, and Jo Yuri.  Rapper pH-1 also features in the song for a quick rap verse.

The track "ZERO:ATTITUDE," released on February 15th, is only part.1 of the campaign.

I'll admit it was a bit difficult telling SoYou apart at first when the girls perform together.  Being an ex-girl group member, she just blends in with the rest and flows like water in the choreography.  I mean this most positively--they were just phenomenal together.

The song has catchy EDM beats, and the video has so much sparkle.  I can see the bling flashes clearly in my head through just the rhythm of the song--they match flawlessly.

Part.2 for the Pepsi x Starship Entertainment campaign will feature boy group ATEEZ and is scheduled for release on the first of March.

Did anyone notice the buns on the burgers they're eating are black?  I had that once while living in Korea.  Delicious!

SOYOU joins IZ*ONE in “ZERO:ATTITUDE” MV ft. pH-1 for Pepsi Zero Sugar CF!