Mock magazine cover and 2-page spread. Assignment for Print Design class.
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Mock magazine cover and 2-page spread. Assignment for Print Design class.

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Beardie Beds
Logo variations for a maker of bearded dragon reptile beds (a popular accessory for pet owners). Funds raised in support of a non-profit Herpetology rescue shelter (learn more).
Jobs that want examples of your work are interesting to deal with. All of my work that I did was for an internal only audience and cannot be shared with external customers.
*In-progress Herps Alive Foundation website redesign project. Full site-mapping, creation of custom graphics and icons, establishment of new active and passive donation avenues, streamlining of intake/adoption process, and improved breakdown and feature of events, services, and programs.
Product illustrations for ADMETEC ErgoLine magnifying loupes, portraying use/function and comparing with less ergonomic “traditional” loupes.

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Knife & Fork logo concepts commissioned for generic package branding.
A more “traditional” eNewsletter Sample Template emphasizing the importance of visual interest, proper content curation, and organic advertising / sponsorship integration. It is intended as an example to highlight certain best-practices including (*training excerpt): Blocking Elements for Compatibility: Blocked or grid-based elements more easily translate to responsive design. Whether converting a 2-column desktop layout to a 1-column mobile layout, you want scaling and rearranging content to be fluid and consistent. Visual Separate of Sections / Subjects: Emails are most often skimmed - make this easier in content-rich or text-heavy newsletters by clearly indicating each section. If the reader has a favorite, they’ll want to find it easier.
Color and Underline Links: These are very ingrained visual cues that tell even the most basic user that something is a link + clickable.
Focus on CTAs: Summaries, excerpts, and other copy is secondary to your CTA, but should still drive interest to it. Let the eye rest between links and buttons. Your archives are valuable, so give the reader a way to explore more content using “MORE” links. Spacing out Ads & Integrating Sponsorships: Make ads and sponsorships less intrusive by integrating them more organically throughout the design and layout of your newsletter; staggering them while maintaining a comfortable flow. Graceful Degradation: Plan for images to disappear. Basic HTML/CSS elements like borders, lines, background colors, etc. are more guaranteed to be seen no matter the browser, email client, or device. Maintain your design and branding integrity by assuring that “fancier” graphic elements have a comparable fallback.
Lead designer in charge of creating various flexible, interactive, and cross-brand scalable page layouts for mobile app iterations of print magazines and news sources under the ModernMedicine Network / UBM Medica umbrella of healthcare brands.
Project entailed:
A complete analysis of brand / design guidelines for the existing publications.
Corresponding with the lead brand / print designer of each brand to establish core requirements and design elements (fonts, colors, aesthetic, target).
Translating and consolidating the information into a modern fusion of both legacy + newly selected fonts/colors/design elements.
Creating a simple, clean, flexible, and modular template style that could be adjusted to apply stylistically to both specific brands and broadly tie-in across the “network”.
Custom-created icons and graphic elements.