#wgnb

”Soldout,” Musinsa Store, Seongdong-gu, Seoul, South Korea,

WGNB Architects,

Juun.J Fashion Flagship & Felt Coffee, Gangnam district, Seoul,

"...With a design concept taken from the store’s name, Endpiece, in which the real hero is the hyper-scale chunky knitted wall. The wall isn’t just a pretty, just-cause gesture – but rather links closely to Endpiece’s brand identity. The name ‘end piece’ also refers to that part of the glasses which connects the lens-frame (front) with the temple (side). Many brands apply their own details to this junction of the glasses. End piece therefore becomes an important element which forms an integral part of brand identity, providing the perfect canvas for imagination and creativity. Like tiny components of a high-end watch keep time by moving accurately as they are supposed to, the ‘end piece’ of glasses is also the most important object that raises their value..."