#web address

Don’t forget to add “F-inna-circle double-you double-you double-you dot space” before your website address so people know you’re on the computer.

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In business, as in life, simpler usually means better. This is particularly true of domain name purchases and hosting services. These are crucial elements of developing a successful online brand, yet some companies confuse matters by purchasing domains from one company before employing an unrelated firm to manage the hosting. The theory of everything In theory, that shouldn’t pose a significant problem. In reality, using separate companies for these tasks doubles the amount of paperwork and administration required. It’s also more challenging when the domain is due to be renewed. Domains are effectively leased for a period of one to nine years, yet web hosting has to be paid for annually. There’s obvious potential for confusion about which service needs to be renewed at any given time. The corresponding uptick in paperwork is particularly troublesome if you’re (a) really busy, or (b) not the greatest at filing PDF invoices and settling accounts. There have been cases where company websites are taken offline because web hosting services weren’t paid for, or where a domain elapsed because the person responsible for renewal assumed the annual hosting fee included the domain. In many cases, it is included, and we believe it should be. It’s hard to beat the simplicity of dealing with one company, with a single account number and one point of contact… Expiry date If a domain hasn’t been renewed by the date it expires, any content at that address will immediately disappear. Attempts to view it will be met with a ‘page not found’ message. Search engines quickly downgrade the site in their rankings as soon as they’re unable to crawl it. Worst of all, the domain will eventually be released onto the open market, where it could be acquired by someone else. If your domain name is bobsrodeocarnival.com (available to purchase through Midphase for just $8.99), this is not likely to be a problem. However, if a domain name is short, iconic or contains a term popular among other companies, a rival may immediately snap it up. Your website would have to relocate to another domain name, rebuilding its SEO reputation from nothing. A simple plan Of course, Midphase wouldn’t let that happen. We contact clients well before domain renewal time, giving them plenty of notice. Renewing domain names is as easy as using our hosting services – which are also designed for people who have no technical knowledge whatsoever. We use jargon-free language to help our clients create and maintain stylish websites, using WordPress (which powers a quarter of the world’s websites) or Midphase’s own Website Builder tool. In terms of web hosting services, we offer three packages. Each package provides unlimited space on our servers for website content and unlimited bandwidth for people accessing your site. Our Professional and Business packages can be customized with anything from performance analytics to SSL certificates for secure customer browsing. Whatever you need, we’ve got it under one roof. Why make life any more complicated? Partner with Midphase for affordable web hosting at only $1 per month and a free domain. http://dlvr.it/QNd3Rv www.regulardomainname.com

There are situations where registering a single domain name isn’t enough. A new company might need to register domains across several brand names or subdivisions, rather than relying on second level domains like secondlevel.companyname.com. They might also wish to prevent rivals acquiring top level domains with the same primary domain name – an example would be if companyname.com found an unrelated competitor occupying the companyname.biz domain. Perhaps they simply want to avoid confusion – directing people who mistakenly try and visit companyname.us to the main companyname.com website. In these circumstances, it’s useful to know how to register domains in small batches. Fortunately, it’s a straightforward process if you use a platform like Midphase. We are authorized resellers of domain names across hundreds of TLDs, from the obvious (.com, .net) to the obscure (.red, .link). You can check the availability of a domain name across the full spectrum of TLDs by typing it into the Search bar on our homepage and scrolling through the various permutations. If you want to register domains in bulk, there are two methods: * Select all your domains and make a batch purchase. This is the best option if every domain has the same requirements in terms of ownership period, etc. Everything is acquired in a single transaction, creating a solitary debit on your balance sheet. * Purchase and register domains one at a time. Individual purchases are better if you’d like to add different features to specific websites – for example, you maybe add a Site Builder for one and the others will merely be 301 redirects to the primary website. Registering domains separately might seem less efficient, but it enables you to customize each purchase. Perhaps you’d like to host one site for a longer period of time than another – we sell domains for anywhere between one and nine years. Maybe a particular domain name requires web hosting or even domain privacy – where its owner’s details are cloaked on the global WHOIS ownership database. There’s no limit on how many domain names any person or company can register (or own) at any given time. With over a thousand TLDs to choose from, ownership potential is limited only by financial and time constraints. And because domains aren’t lifelong acquisitions, you can easily choose not to renew domains that aren’t receiving sufficient traffic levels or generating a respectable return on investment. Register your next domain free with Personal web hosting at Midphase for only $1 per month. http://dlvr.it/QMt3dF www.regulardomainname.com

There are several common misconceptions about the acquisition and retention of domain names. Consumers often struggle to separate fact from fiction, from misunderstandings about how country code TLDs work to speculation about how to buy a domain name forever. Myth: Lifetime Ownership One common cause of confusion involves people wanting to know how to buy a domain name forever. In reality, this can’t be done. Domain names are acquired for a limited time, often just for one year. During this period, the owner has exclusive rights to host content in that location. Nobody can legally engage in cybersquatting, or hijack the domain by secretly changing its registration details. Yet despite widespread industry use of the word ‘ownership’, domain acquisition is more like leasing. A domain name isn’t an heirloom to be passed on to your children because websites aren’t intended as lifetime acquisitions. When a domain period enters its final weeks, the registered owner will be contacted and invited to renew their policy. This is effectively how you can keep hold of a domain name forever: by renewing ownership for the maximum period offered by the company selling it. Timescales vary depending on each domain name seller’s policies, but the process of renewing can be undertaken as many times as required. Simply renew the account, and nobody else will be able to make a higher offer or stake a claim to your corner of online real estate. Automatic Renewal Once you know how to hang on to a domain name, you won’t need to worry about losing it at any point. Online content remains unaffected by renewals of domain ownership, and the public won’t have any idea how often or when this process has taken place. More importantly, automatically renewing means the site never goes offline. Even a temporary absence may be detrimental to its performance in search engines, which take a dim view of downtime. Of course, circumstances change in all sorts of unexpected ways. These are some of the reasons why a domain bought today might not have the same owner ten years from now: * Companies rebrand, therefore no longer need domain names pertaining to their former brand. After a period of redirecting users to a new address, the old one can be sold on. Any reputation amassed with search engines is quickly lost under new ownership. * Businesses fail. A fifth of companies don’t make it past the first year, while half of new businesses will have failed within five years of being launched. From insolvency to retirement, there are various reasons why a domain name wouldn’t be needed. * Websites become superfluous, or simply aren’t needed. A company trading exclusively in the real world might receive negligible traffic in its first years of operation. That could make the cost of hosting and content production hard to justify. * Someone makes an offer to buy the domain. Short web domains are especially sought after, as they’re easier to remember and type. If you’re sitting on prime online real estate like hithere.com, unsolicited (but tempting) offers might arrive to sell it. Secure your domain today with Midphase. Get web hosting for only $1 a month with a free domain included. http://dlvr.it/QM5ybW www.regulardomainname.com