if you’re not at the school after midnight, is it really a marching band competition?
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if you’re not at the school after midnight, is it really a marching band competition?

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VMBC: Women's Head of the River Race Review
   On Saturday 15th March 2014, VMBC Women's 1st VIII (Emily Clark, Ellie Willett, Isabel Banister, Bettina Riddle, Lucy Colgrave, Rose Earland, Maria Haag, Natalie Tunstall-Jackman, cox: Hannah Pittaway) competed in London in the Women's Eights Head of the River. Throughout Epiphany term, the girls trained hard clocking weekly 7ks and travelling to Tyne for extra water sessions in Trust in Mildert (VMBC’s 8+ boat). The week before WeHoRR the crew was kindly prepped and coached by Peter Gadsden, the new Men’s Captain, and Tom Arney, the current Novice Development Captain. The women focused on power in the drive and timing through several drills in lengthening provided by Gadsden.Â
   The women’s crew was very lucky to be joined by Hannah Pittaway as cox for WeHoRR. She gave her time and experience to planning and preparing for the race and was invaluable to the performance and morale of the crew. Her calls were quick, direct, and highly motivational, calling upon each woman’s strengths and weaknesses until they gave it their everything.
  In the midst of boating it was discovered that one of TiM’s hatchets was missing and one was kindly lent to the crew from Thames Rowing Club. With that the women swiftly boated and headed up stream to the start of the race. On their way up they focused on technique and were excitedly surprised as Leander Club (who came second overall in the race) rowed past with intense stokes and beautiful technique. Inspired by these women, Van Mildert’s 1st VIII readied themselves at the start with a crowd of VMBC parents, alumni, and supporters cheering the crew on at Hammersmith Bridge.
   At the start, the women’s crew took off at rate 30 holding long strong strokes. With each woman’s powerful draw, Mildert spirited through the first section of the race, helped by a strong stream. Although they were overtaken by Agecroft BC, the women held the other crew off until the opposing cox challenged Pittaway for their line. The rate was then brought up by Clark to 32 keeping all other boats behind them at bay. Pittaway urged for more vigour aided by encouragement from the power four in the centre of the boat (Colgrave, Riddle, Banister, & Earland). With a surge after Hammersmith bridge, stroke pair, Clark & Willett, steadied and then pushed the crew harder, bring the rate up to 33. With even drives from Tunstall-Jackman and Haag, the women’s 1st VIII finished with style.
  The crew finished 171th, with a time of 21.31.2. This result was a very respectable finish from the crew, and a great end to the head season for the women’s squad. VMBC has shown that it is a force to be reckoned with, and the regatta season promises further success for the women!
Regatta Prep
Saturday, March 9th 2014
   Yesterday, we had our last outing on the Tyne before WEHORR the regatta we are going to in London. It was a good solid outing and two guys from the mens crew came out and coached us which was incredibly helpful! Peter, whose the next men's cpt for next year, and Tom (A) coached us from one of the launches that was brought over from the Wear. The water was choppy and icky-not smooth and glassy but that's what it will probably be like in London so thats what made the outing kind of a test go. We also got to work on some drills prior to our piece (which is a 5K) and they really helped separate the movements and concentrate power in the boat. I like this stuff, the getting ready; the training it all give me a bit of a focus, well outside work and play. ...We did have a bit of difficulty out on the water though. About 1500m into our piece the launch the guys were on ran out of gas and instead of continuing the 5K we turned around to try and help them (..I think we thought we could pull them back to the boat house...pressure for 10 anyone? we'll just add a little resistance training to the outing). But they drifted to shore and then went in search of petrol. We started our piece over and then went in to drop the boat off with the Second VIII so that they could use it for their outing. All in all it was nice to be out on the water early and back in time for college brunch.Â
For the funny breakdown of what each seat in a boat's personality is......
Three Key Benefits of Text-Message Marketing
Joseph Cox currently serves as president of VMBC alongside chief executive officer Jesse Crowe. He has led the company for more than a decade with his expertise in mobile and text messaging-based advertising platforms. Aside from his professional pursuits, Joseph Cox enjoys spending time with his wife and children. There are a number of reasons businesses—especially small businesses and start-ups—should consider adding an SMS-based angle to their current e-mail marketing platform. Following are three key benefits to using text messages in marketing. 1. Text-message marketing targets people already interested in the product or service being offered. Similar to e-mail advertising, text-message advertising lists are permission-based, meaning that customers who choose to be involved in the campaign likely have some interest in the product being sold. 2. Text messages are small and can be quickly read. The small amount of space permitted in text messages forces marketers to get creative and direct with their copy. 3. Text-message marketing carries an immediacy unavailable in most other marketing methods. Not only can the message be sent and read in just a few minutes, but potential customers can also be alerted to special and limited-time-only offers the moment they are available.

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The New Virtual Work Teams
Marketing and technology firm VMBC strives to help clients utilize the latest advancements in technology for improved efficacy in operations. Under the leadership of CEO Jesse Crowe and company president Joseph Cox, VMBC provides a variety of services, including helping businesses manage a mobile or geographically diverse workforce. Nowadays, work teams are no longer confined to a physical office location. For example, they may consist of employees who work from home locally or individuals located on the other side of the world who work together for a common goal. However, while the virtual team setup is becoming an increasingly popular option for its cost-effectiveness, flexibility, and potential for increased creativity and innovation, it also has its challenges. Many businesses struggle to maintain efficient and streamlined communications and operations when workers are separated by geographical distances. While technology that connects these individuals is great, it can lead to redundancy and miscommunications if used improperly or ineffectively. Therefore, developing streamlined communications is of the utmost importance. A well-managed mobile workforce can lead to increased productivity and improved cooperation, making the investment in communications management well worth it.
For the past 16 years, mobile marketing firm, VMBC has created solutions to help clients meet their marketing strategies. A business partner for Fortune 100 brands covering a spectrum of industries, such as telecommunications and retail clients, VMBC uses the mobile platform to increase sales, grow ROI (return on investment), and maximize brand identity by attracting and maintaining loyal consumers. VMBC offers clients benefits that drive sales in electronic, mobile, and voice channels. In addition to successful years of experience, the company ha€™s more than 600 employees serves as valuable resources who create proprietary technology to meet client mobile marketing objectives.