Three Key Benefits of Text-Message Marketing
Joseph Cox currently serves as president of VMBC alongside chief executive officer Jesse Crowe. He has led the company for more than a decade with his expertise in mobile and text messaging-based advertising platforms. Aside from his professional pursuits, Joseph Cox enjoys spending time with his wife and children. There are a number of reasons businesses—especially small businesses and start-ups—should consider adding an SMS-based angle to their current e-mail marketing platform. Following are three key benefits to using text messages in marketing. 1. Text-message marketing targets people already interested in the product or service being offered. Similar to e-mail advertising, text-message advertising lists are permission-based, meaning that customers who choose to be involved in the campaign likely have some interest in the product being sold. 2. Text messages are small and can be quickly read. The small amount of space permitted in text messages forces marketers to get creative and direct with their copy. 3. Text-message marketing carries an immediacy unavailable in most other marketing methods. Not only can the message be sent and read in just a few minutes, but potential customers can also be alerted to special and limited-time-only offers the moment they are available.
