BISCUIT PACKAGING DESIGN
I bought this biscuit from LIDL while in a search for cookies. There were different brands of cookies but this particular one stood out because of its simple, yet attractive design. Following the CMYK colour scheme, this design is a simple two colour design (black which is the background, and the biscuit which is more of yellow). They made a good use of contrast in terms of the colour, also the text are centre aligned, arranged in a hierarchical format, and great choice of fonts. I like the negative space used in the “Gluten Free” and the picture used in the design which is the biscuit depicts ‘yummy’ and that was what attracted me 😍😉














