#velocitylaws

It's better to raise your head above the parapet with the risk of being shot down, than being a slave to the rules and never standing out from the crowd.

Achieving the goal of consensus from the team is very different from the goal of making the right decision. (...) The most important attribute a manager can have is the people they bring into the team, how they develop them and the standards of excellence they inspire. You're only a good leader because you have a team with which you can have frank, open-minded discussions that will enable you to reach the best decision.

Nearly all customer touch points are going digital. So every brand is going to have to become a software company. The interface is the brand. Digital touch points are fast becoming the most visible expression of any brand. It means every company needs to be a software company and that means learn to articulate your brand values through technology. Understand, experience and influence the entire customer experience at every touch point to ensure it's accessible and friction-free.

To have ideas that are radically different requires experiences that are radically different.

Wondering wich of your ad spend is wasted? Velocity says: 'Wrong question. Try again.' Instead of just interrupting people, serve them and make them feel something. Sorry, but that takes longer than thirty seconds. Make meaningful connections.

Velocity is about seizing the momentum of beta world in perpetual motion.

Digital media is adept at addressing specific, individually tailored needs. It shouldn't have to interrupt your day, instead it should be a service to you.

Great brands are about smart and artful storytelling. Great agencies help clients to amplify a brand's authentic voice. Today, the canvas used to connect with audiences has more variations and marketers have more tools available.