#stefan olander

Create Wonder: Aim to produce the labours of love, the pockets of excitement, the stuff that just rivets people in unexpected ways. The best advertising isn’t advertising.

To have ideas that are radically different requires experiences that are radically different.

Wondering wich of your ad spend is wasted? Velocity says: 'Wrong question. Try again.' Instead of just interrupting people, serve them and make them feel something. Sorry, but that takes longer than thirty seconds. Make meaningful connections.

Velocity is about seizing the momentum of beta world in perpetual motion.

Digital media is adept at addressing specific, individually tailored needs. It shouldn't have to interrupt your day, instead it should be a service to you.

People do people stuff. They gab. They gossip. Word of mouth is still the best form of marketing - just as it was three hundred years ago.

Without new markets, new customers or new revenue streams, a business can only grow so much. Innovation is about adapting to and benefiting from change that might arise because of new technologies, new customers or new competitors entering the space.