#twopoints

Check out BB TpRawkost, part of VetteLetters’ VLNL Bento Box:

VLNL Bento Box is stuffed with type tasters from the VetteLetters chefs—limited charactersets for low prices!

Two Points | How does the shopping environment effect the shopping experience?

An exploration of the shopping experience through ethnographical mapping of two points 

LCC, GMD, 2017 

Brief This brief asked me to document the findings between two points. The points I chose were both in Brixton. One was an express supermarket and the other was an outdoor market street: Electric Avenue. Research I followed individuals on their shopping journeys, recording sounds and voices whilst noting down where they were walking and what they were buying and looking at.

Development I found that the conversations I was overhearing in each locations were very different. The ones inside the supermarket were more chaotic, fatigued parents wanting to get their children out without buying too many sweets, couples arguing about what to cook for dinner and staff members discussing the next task in the busy store. The outdoor street felt a lot more care free to be in, the shoppers were taking their time choosing vegetables and fruit and a lot of them were with friends whilst doing their shopping. The main point I noted through research, was that there was an element of human interaction lacking from the supermarkets. It was only the self-service machines asking if users could ‘remove the last item from the bagging area.’ Compared to the friendly interactions of the outdoor market vendors who would be asking if the customers ‘for a pound please love.’