#trendera

Ever wonder why life seems to only plod along when you’re a kid, but goes in fast forward once you hit your 30’s? To help people understand why it feels like time moves faster the older we get, Austrian designer Maximilian Kiener has created an interactive timeline based on a theory by philosopher Paul Janet that suggests that we perceive time relative to the amount of time that we’ve experienced during our entire lives: basically, the longer you live, the faster a day goes by because it’s an increasingly smaller fraction of your life. Not only is “Why Time Flies” highly informative, but it allows users to watch life literally move before their eyes, hitting home the message that life is indeed very, very short.

Jane Buckingham Founder of the Millennial-focused research firm Trendera Cosmopolitan US, November 2011

Trendy luxury tees for half the price sounds too good to be true, right? Wrong! Teeology is an awesome new site founded by Jennifer Lopez that lets members vote on designs for their favorite luxe t-shirts. The tees' designs are chosen by a team of curators, who are top people in the fashion and trends industries (Trendera's CEO, Jane Buckingham, happens to be on the curator board as well!). The tees that receive the most votes (via pre-ordering or voting on the site) and "social buzz" (via Facebook, Twitter, and Pinterest) are produced, and the limited-edition designs are sold exclusively in Teeology's online store. Such a cool idea! We can't wait to start shopping!

So what does today's woman want? Well, it seems she wants to be as bawdy and badly behaved as her comedic forefathers. She wants to hoot, holler, and be the purveyor of, not the subject of, bad deeds and behavior. Oh, but she'd like to still look cute doing it.