Went to the tea festival today picked up some nice tea I tried. Then went to Three one two One for lunch and I am ded. #houjicha #silverneedles #tarts #food #meblourneteafeatival #threeone2one #tea

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Went to the tea festival today picked up some nice tea I tried. Then went to Three one two One for lunch and I am ded. #houjicha #silverneedles #tarts #food #meblourneteafeatival #threeone2one #tea

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@ThreeOne2One The Golden Claws #Softshellcrab on #charcoalbun with red cabbage slaw, #chili and coriander with #Sriracha mayo on Black #Brioche Happy Sunday, make sure you make the most of it or rather get the well needed rest you can for this exciting day. #ThreeOne2One #Zomato #ZomatoAus #mealforameal #OishiiBoys #Willxia1Melb (at Three one 2 one)
Cheat meals. Afternoon in melbs. #burgersandmoreburgers #threeone2one #catchups (at Three one 2 one)
...and neither did @carmenkilss #burger #bluebun #forcebeyond #macandcheese #threeone2one
Did good :') ⨠#threeone2one #melbournefood

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Get in my belly burgerššš #photooftheday #burger #melbourne #threeone2one #porkbelly #nofilter (at Three one 2 one)
To all my #vegatarian brothers and sisters you can make friends with salad āš»ļøšš»Our winning pic š š·A vegetarian burgerš #threeone2one At last nights #foodpornfestival @yelpmelbourne @smartartzgallery š· @keenforcuisine thanks for taking a pic of our pic š #yelpmelbourne #iknowmelbourne Started from the bottom now we're here Started from the bottom now my whole team here #musicalmood š šš»āš»ļø (at Smart Artz Gallery)
What do the colour Green, a Rhino and Lego have in common?
During our six months stay in Melbourne, weāve lived in Richmond, one of Melbourneās inner-city suburbs. Locals are very proud of Richmond and the birds that fly out of the Richmond nest tend to return sooner or later.
We understand why, not only are you one train-stop away from the Central Business District, Melbourneās hub but you are also surrounded by a vast variety of shops, restaurants, cafĆ©s and bars.
An article about Richmond on Melbourneās official website starts with the sentence: āYou wonāt go hungry in Richmondā¦ā and guess whatās first on the list of āTop 5 Things To Do In Richmondā? Have breakfast! Weāre not surprised, in fact although we eat out almost every day it is impossible for us to try out all the restaurants lining up one after another.
Locals stick with the local, especially when it comes to the weekend brunch. And what is more local than a cafĆ© which name represents Richmondās postcode: 3121.
Pedestrians on Bridge Road, Richmondās main shopping street, might recognize the green rhino painted by Makkatron on the sidewall outside the cafĆ©. The manager first saw Makkatronās artwork on Brunswick Street, one of Melbourneās most alternative street, and asked him to paint an animal in green on that empty wall. The outcome was a rhino, which now represents the brand and is at the heart of the corporate social responsibility. For instance, in September 2013 the entire tip of the month was matched by Three One 2 Oneās management and donated to the Save African Rhino Foundation. Moreover, you can now buy a poster of the rhino painting for $25, which goes directly to the Save African Rhino Foundation.Ā Ā Ā Ā
Our Australian friends acquainted us with Three One 2 One shortly after our arrival in Melbourne. Since then the cafĆ© has become our hub, similar to Friendsā Central Perk cafĆ©. We go there few times per week and more often than not we spend few hours there. Firstly, and most importantly, it was the delicious all-day breakfast menu that attracted us. I think we have tasted almost every item on the menu and itās hard to choose one favourite. Amy, the manager and executive chef, has over 15 years of cooking experience and based on the ideas she has accumulated over her career, she designed the menu and created her own dishes. The menu changes every three months, but if certain items disappear they are simply asked for, āforcingā it back on the menu. Thatās what happened to the Steak Sandwich we love so much ā due to demand it always made its way back on the menu after being suspended. In short, the dishes are the ideal food porn. The photos speak for themselves.
Ā When we finally could take our eyes off the food we started noticing the design of the place. The green theme makes the cafĆ© extremely welcoming and gives it its personality. Moreover, every wall is different and tells its own story. Before Three One 2 One opened, the place used to be a restaurant called Sparks. The ownership of Sparks was in the hands of three brothers, who received the restaurant from their dad. Four years ago, Amy started working there one day a week to save money for her trip to Canada. Soon enough though, she used that money to buy into the business and eventually she took over and started renovating step by step. She had no plan or a strategy ā she simply followed her instincts and style. She painted the main wall from yellow to white before taking a hammer and breaking out parts of the wall. What might sound like a crazy idea turned out to be a wall with its own character - a mixture between brick stones and white paint. The holes of the wall are filled with green Lego cubes, which even have their own story, and a really personal one. In the back of the cafĆ© you find wood, which Amy collected from the family farm. Amy uses her creativity to reuse as much as she can. I would like to have one of the Brazilian coffee sacks hanging on one of the walls in my own kitchen - sacks that most cafĆ© owners would throw away. What remains as a memory of the former restaurant are the tables and chairs, yet theyāve been subject to Amyās creativity as well.Ā
The combination of delicious food and fascinating design makes a cafĆ© worth the try, but what makes loyal customers? Weāve been to cafĆ©s here in Australia where the staff gossiped behind our backs because we āspent too much time thereā. Why do you think people go to cafĆ©s in the first place? These people seem to forget the social aspect of it; maybe they should work in the fast-food industry. I acknowledge here the other side of the story but when youāre handed the bill without asking for it shortly after swallowing your last bite itās another story. Needless to say, this is the exception ā I think Iāve never been disappointed with a cafĆ© here in Melbourne. Itās more like: āNice, but one time is enoughā. Somehow, with Three One 2 One however, the staff is so welcoming that they make you feel āat homeā. Moreover, you can see that they really enjoy working there; they are a one big family and when you are a loyal customer youāre part of that family and that creates this unique friendly atmosphere. Ā Ā Ā
The cherry on the top for students like us is when the food is very reasonably priced and then you get a 10% student discount on top of that. Iāve caught myself opening the fridge thinking: āI donāt have anything for breakfast, well Iāll just to go Three One 2 Oneā. That would not be the case if it would cost me an arm.
Numerous times have we sat there in our own āloungeā, our favourite being the brown leather couches, sipping on one of those signature Melbourne coffee cups while browsing the Internet with the Free Wi-Fi and chitchatting with the staff. Most of them have worked there for years and thatās how we learned the story behind the stories themselves (because all the items seem to tell their own).
This blog is not an advertorial ā neither did the manager nor the staff ask us to write this blog. Rather it was for our curiosity sake that we asked Amy to tell us her story, because itās the perfect example why you do not always need a business plan or strategic plan to create a successful business. Sometimes all it takes is a great idea and some creativity. Ā
Moreover, we wanted to tell other people about this āhiddenā gem. It is a local cafĆ© and as a tourist, youāre not very likely to accidently bump into it (although it is located on a big shopping street). If you are in Melbourne, or will be, keep this place in the back of your mind. Itās definitely worthwhile. When we leave Melbourne in a few weeksā time weāll miss this place the most, thereās no doubt about it.
This blog entry is thus our way of saying āthanksā - some kind of a tribute.