#tagruato

I remember it like yesterday , I was 17 , youtube was barley a thing and I was in the theater waiting for transformer to start. Before viral marketing was routine, before every franchise had a “universe,” Cloverfield dropped a cryptic teaser with no title—just chaos in New York and a date: 1-18-2008. What followed wasn’t just a movie, but a full-blown alternate reality game that pulled fans into the shadows of Tagruato, Slusho, and a monster no one in the film could even name.

Fifteen years later, the film remains a raw, intimate kaiju nightmare—(yes its a kaiju , fight me) shot like a home video, haunted by post-9/11 dread, and elevated by a marketing campaign that didn’t just sell a story, but let you live inside it.

Was the ARG more compelling than the movie itself? Maybe. But together, they created something rare: horror that felt less like entertainment and more like testimony.

Remember tagruato.jp from the original Cloverfield ARG? It’s sure looking different today!

The text beneath and behind the error message is difficult to read, to put it mildly. Here’s the most complete version I’ve found:

Tagruato Corporation

TOKYO- Jan 18, 2018. Tagruato has begun development on a revolutionary new energy technology company xxxxxxxxxxxxxxxxxxxxxxxxx possibly completely replace xxxxxxxxxxxxxxxxxxxxxxxxxxxxxx experimentation with Tagruato’s most patented sold xxx technology the last year xxxxx resulted in what CEO Ganu Yoshida called a “sociological and technological great leap forward” for our planet

Tagruato has a new Employee of the Month page for March. This guy’s description seems especially ominous.

John Goodman’s character in 10 Cloverfield Lane is an employee of Tagruato, the sinister deep-sea drilling company responsible for awakening the monster in Cloverfield.