The rules of music licensing are changing fast — and AI is at the center of it. Today, AI-generated music is opening new doors for sync placements in ads, films, and digital content, offering faster production, scalable creativity, and new monetization opportunities for artists and creators. Sync licensing — the art of placing music in visual content — has always been a powerful revenue stream, from commercials to movies and online videos . Now, with AI, the process is becoming faster, more accessible, and increasingly data-driven, giving brands and filmmakers instant access to tailored soundtracks . But with opportunity comes complexity: ownership, rights, and legal clarity remain critical. Without full control of both composition and master rights, many AI-generated tracks may face limitations in professional sync deals . If you want to understand how AI is reshaping sync licensing — and how to position yourself in this new landscape — this is essential reading:

The Real Cost of Sync Licensing