#sourcedenim

Jeans Emoji. 

A hipster look at the history of denim trending. We just need the Marylin Monroe of today's raw denim for women.  

The most water and energy intensive phase of a garment's life cycle is not during growing or manufacturing process, but is, in fact, after the consumer purchases the garment and brings it home for use. Laundering and drying clothes creates large amounts of wastewater and is an energy intensive process. The beauty of raw denim, is that it requires only about one or two launderings per year during its use phase. The tough resilience of the material makes it resistant to stains and spots, and it naturally cleans itself with the rubbing and fading off the surface of the denim. When your raw jeans get a little too funky for comfort, stick them in the freezer for a few hours and they'll be back to normal! 

Tarangire, Tanzania

Bryce Canyon, UT

Bryce Canyon, UT

Antelope Canyon, AZ