SOURCE DENIM

Jeans Emoji. 

A hipster look at the history of denim trending. We just need the Marylin Monroe of today's raw denim for women.  

"non-stretch jeans may seem scary, but at the end of the day, they're way more flattering, won't wear out as fast, and provide a much more customized fit in the long run."

Financial Times | Jeans Therapy

EDITD lists denim as the number one retail trend for this new year. we completely agree.

Kate Fletcher, Sustainable Fashion and Textiles

Paris, France. 

Thanks so much to Endrime and their Creative Director Mohsin Sajid for a really cool workshop visit and an uber informative lesson in the denim world. 

Kate Fletcher, Sustainable Fashion and Textiles

The most water and energy intensive phase of a garment's life cycle is not during growing or manufacturing process, but is, in fact, after the consumer purchases the garment and brings it home for use. Laundering and drying clothes creates large amounts of wastewater and is an energy intensive process. The beauty of raw denim, is that it requires only about one or two launderings per year during its use phase. The tough resilience of the material makes it resistant to stains and spots, and it naturally cleans itself with the rubbing and fading off the surface of the denim. When your raw jeans get a little too funky for comfort, stick them in the freezer for a few hours and they'll be back to normal! 

Tarangire, Tanzania

Bryce Canyon, UT

Bryce Canyon, UT

Antelope Canyon, AZ 

Dyeing organic cotton in a natural fermented indigo vat

Prior to dyeing, the yarn must be taken off of the cone and twisted into hanks. This is done by hand with a swift and about 2 hours of nonstop spinning. Thanks to Lisa at the Swedish Cultural Center for loaning us her swift!