Another #nationalsmileday and #whisky moment was spending time with #compassbox whisky John Glaser and picking his mind on #whiskyblending. I feel like he is #ironchef of whisky blending, he takes amazing barrels of aged #singlemalt or #singlegrain whisky and makes them in masterpieces. The #compassboxwhisky General is still one of my favorite pours followed by #compassboxquindecimus and the circus. What’s your favorite from them? #scotch #johnglaser #whiskylover @compassboxwhiskyco @thewhiskyextravaganza . . . . . #rolexwhisky #whiskygram #whiskytime #whiskylife #instawhisky #whiskygeek #whiskyblogger #topshelf #sanfrancisco #whiskytime #compassboxhedonism #compassboxflamingheart #singlemaltscotchwhisky (at San Francisco Marriott Marquis) https://www.instagram.com/p/CF2fxPPjt_N/?igshid=85h1l29h5fzt
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There were always products what symbolized the economic rank and the competition of owning the shiniest one will never disappear. In fact, the pace of it accelerated in the world of influencers and Instagram queens.
How did whisk(e)y turn to be one? Why does more and more businessman think of it as an object of investment? Whisky is meant to be experienced. It was consumed by dockyardmen as well, not only kings. The thought as this is a little piece of luxury is deep-seated.
Let’s start it with the movies – Hollywood’s silver screen always had a close relationship with the golden spirit.
On one hand, this form of entertainment is a good getaway to other worlds in fantasy, but no doubt movies can also influence minds and might shape the society as well. What do the heroes drink in a movie to collect some strength and courage? What about those badass gangsters who clink glasses after a dirty deal? Does the champagne look masculine enough? Or a gin in a highball? I don’t think so, but as fine feathers make fine birds, the fancy scotch in a robust old fashioned glass makes macho from the man. As Sinatra said: “This is a gentleman’s drink. This is nice.”
Do you remember how the cavalier Great Gatsby shined on the screen? We all know what made him “Great”. The biggest legislative backfire in the American history was probably the prohibition. The bootlegging and black pub operation during the years of dry era helped make the fortunes of the nouveaux riches. The illegal liquor business became lucrative and the organized crime groups were eager to meet the demand. Notorious gangsters, like Al Capone also became wealthy during the prohibition. So at that time what could symbolize more the wealth than the lined up whisky bottles on the rich’s shelves?
Based on the above, we can agree, that investing into whisky is not a new thought. Nowadays you might stuff your pocket if you purchase lost distilleries’ golden liquor. I bet those are very lucky now who have treasures from Port Ellen…
Till this point I was just digging in the past, but now let’s try to wonder about what tomorrow holds. How will the new trends form the industry in the future? Is No Age Statement (NAS) whisky the enemy? Or is the age nothing but a number? I can only scratch my head and thinking whether there is a hole in the inventory and the distilleries issue these labels in an attempt to match the growth demand for single malts with their very limited supply or this is a way how they want to pull off new consumer segments? If the latter would be the case, then there would be a price drop, not a jump. What can we expect: will be less single malt with age statement available, becoming more desirable, thus keeping their status?
The industry is so wedded with the numbers, many people think that the older automatically means better quality. Holding a 20 years old whisky in your hand is such a good feeling, I won’t argue, you are sipping two decades from your glass. It is prestige for some. But I don’t mind breaking this paradigm and I try to consider it as opening up endless possibilities for whisky producers to make new, incredible malts. Let’s put out tongue in the “water” and see how it works!
Sipping on something other than single malt tonight. Introducing the Queens♦️♠️ Lowland single grain scotch whisky- Cambus Tasting notes: Nose: vanilla and coconut bring the warmth of tropical feels, dark chocolate flavor almond ginger cookie Palate: caramel, brown sugar with a hint of this scent similar to pencil shavings, sherry sweetness from the barrel, makes you want to take another sip, irresistible Finish: sweetness from sherry with bourbon tone from the barrel, makes a perfect ending Queen♦️ Cambus Distilled in 1991 Bottled in 2021 No. of Bottle: 75 Cask No.: 363090#2 Cask Type: Octave 54.6% ABV 700ml Queen ♠️ Cambus Distilled in 1991 Bottled in 2021 No. of Bottle: 75 Cask No.: 363089#2 Cask Type: Octave 54.5% ABV 700ml 📩 PM or email us at [email protected] for more informations. #cambus #lowland #singlegrain #spades #diamonds #cards #whisky #taiwan #exclusive #whiskyporn #whiskylover #whiskycollector #whiskycollection #whiskylove #whiskylife #whiskygram #whiskeybottle #rarewhisky #instawhisky #bestwhisky #whiskyaura https://www.instagram.com/p/CfJsou_vIkD/?igshid=NGJjMDIxMWI=
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My favorite activity for Monday is taste & research.. what about you? #JapaneseWhisky #RiceWhisky #SingleGrain (at Nashville, Tennessee) https://www.instagram.com/p/CEADqz1ByYk/?igshid=1a3d2wig4lmar
