Founder of his own genre; the most beautiful korean artist you've never heard of: An introduction!!
Name: Seodo (Seo Jaehyun) Age: 28 Soloist + band (sEODo Band) Genre: Joseon Pop (they are more or less officially labeled as the founders of it by most news sites & shows)
What is Joseon Pop?: It's a term coined by Lucy's Sangyeop over some drinks and Seodo & his band ran with it. Seodo was trained in both traditional korean music and western pop. So Joseon pop is his own mixture of his pansori/gugak training and western music influences like Queen, Amy Winehouse, and Whitney Houston. How this manifests varies widely from song to song. Ranging from rock-gugak fusion to moody pop songs.
Typically his vocal style is a mix of pop and pansori. He rarely goes fully into pansori, but the music will carry traces of gugak.
Song recs to get the vibe~~
Sarang-ga (Love Song)- A classic song from them. You can hear the various influences in this song. Chill love song.
Buk! - From one of their recent albums. Shows their gugak-rock fusion side
Flower Without Scent - Moody poetic pop ballad type song. Gorgeous lyrics that contain social commentary
Bada (sea) - From the competition show they won.
Feathered Rhythms - New song. Really funky and fun. One of my favs
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Seodo facts for funsies
He's very aware of his natural androgyny and while he normally wears the standard mens fashion w/ a hint of artsy nerd, he's stated that he purposefully plays up his androgyny for performances. So you'll often see him in heels, skirts, dresses, etc.
He's an avid surfer and museum goer. He treats his IG as his person photo diary sometimes and well it's like 60% surfing, 20% performances, and 20% museums. Regardless of the time of year bc he travels to Indonesia and Thailand a lot. While in nyc for a small private event, he speedran like 3-5 museums. I'm pretty damn sure half his friend group is just a bunch of surfers.
He speaks English, though not fluently. Enough to make friends overseas and occasionally talk to international fans.




















