#search optimisation

Businesses looking to strengthen their digital presence are discovering that collaborating with skilled seo experts in kerala delivers targeted, sustainable organic growth that paid advertising simply cannot replicate long-term. Kerala's SEO professionals combine deep technical knowledge with sharp content strategy and a clear understanding of regional and national search landscapes.

Improve your local Gold Coast SEO

If you have a business website and you haven’t thought about search engine optimisation, you are virtually letting all your competitors take your business. Many SME business owners on the Gold Coast don’t realise SEO campaigns need to be tailored for local competition because your neighbourhood is often your most lucrative market.

  Recent figures show that 78% of local searches made on mobile devices result in offline sales. This means people are searching for local businesses with the aim of buying a specific product or services then and there. This should be enough to convince you that you need to localise your Gold Coast SEO strategy for your business website.

  Who’s looking locally?

Local online searches vary from general or global searches, so you need a strategy that accounts for this. Anyone can go online, order something from a supplier and have it delivered express the next day. That’s not what local searches are about. People are looking for what’s available in their province, precinct, suburb or region out of logic and convenience.

One of the many reasons people look for local businesses online is because they’re new to the area. If someone’s searching for a mechanic or hairdresser, for example, they won’t hop in the car and go looking for one. They’ll look for a nearby garage or salon online.

Many customers search for local suppliers on their mobile devices. The benefit of this is that because most people have their Location switched on in Settings, they don’t even need to type in the keyword suburb, but correct local SEO recognises your business immediately.

  Take action now to reap the local rewards

There are some basic steps to improving your Gold Coast SEO campaign, which may involve extra content writing for a keyword-centric landing page. Another strategy is to claim local business listings, such as Google My Business (GMB), Yell or similar. These will ask for your NAPW (Name, Address, Phone number and Website URL). Any time your business is found online, these details will automatically appear.

Publishing company reviews online is also extremely important, as this allows customers to leave their comments. It’s better to have slightly negative recent reviews than out-of-date positive ones because search engine algorithms focus on when posts were left, rather than what they say. Also, this gives you a chance to improve customer service by positively responding to negative comments with helpful solutions, such as offering a free entrée if you own a restaurant or a product replacement if you’re in retail.

  Talk to Gold Coast SEO experts

For more tips on improving your Gold Coast SEO, look up our specialist team at Gold Coast Websites or discuss your needs on (07) 5635 4224.

Optimise your website for search engines

There’s a saying in the digital world about billboard advertising, which goes, “Imagine buying a billboard ad then putting it in the desert where no one can see it”. Basically, building a website, no matter how eye-catching and interesting to read, then not promoting it with search engine optimisation is sort of the same thing.

By now, most business owners know they need SEO to drive that ever-valuable traffic to their website, but there are so many more plusses for implementing a sound search engine optimisation campaign for your Gold Coast website.

  Good SEO leads to an improved user experience

  Search engines are like the bosses of the internet, whereby they can penalise or promote your website with the push of a button (well, a built-in automatic algorithm, that is). Search engines like Google are looking for mobile-friendly design, low bounce/click rates and high engagement, which affect how long visitors are staying on your site to have a look around. Great user experience often builds more brand loyalty and more successful sales conversions.

  Ranking locally leads to increased sales

  If you run a local business and are looking for local customers, search engine optimisation is critical. Without it, all the potential customers looking for your goods or services will find your competitors instead. People are out there, searching for your particular industry and if your website falls on the second page of Google, that’s a sale you most likely won’t get.

  SEO boosts brand credibility

  Ranking higher in search results gives the impression you’re a key player in your industry, so people look to your brand for guidance and information when they’re knowledge-seeking. Finding a good Gold Coast SEO specialist will help you rank higher on Google. 

The combination of fresh content by a professional local copywriter and search engine optimisation is extremely beneficial for your website. Once a landing page is SEO-optimised you can let your web specialist take care of which keywords are the most competitive to target, while informative and helpful content further improves your reputation with online readers. The fact that the vast majority of shoppers research a product online before they buy means the double-pronged strategy of SEO and new content is a winning combination. For more information about how to optimise your website, contact the experts at Gold Coast Websites on (07) 5635 4224 or get in touch with our team for a quote.

Your Gold Coast business needs a local SEO strategy and here’s why

Refining your SEO strategy to “Gold Coast local” can help improve your bottom line. Google ranks local services differently from general searches, which is a trend that has grown as search engines catch onto consumer behaviour. Recent figures show that 46% of searches are for local organisations. If you’re looking at ramping up your SEO on the Gold Coast, the team at Gold Coast Websites offers their top tips.

1. Claim your local online listing

At the moment, search engines offer free local listings, so get yours now! Microsoft has one called Bing Places for Business, but the most important one to claim is Google My Business (GMB), which helps your business details readily come up in searches. It is estimated that only 44% of local businesses have claimed their GMB listing, so what are you waiting for?

  2. Build your citations

  A citation is an online reference to your business name, address and phone (NAP) number, which don’t need to be linked to your website but still work hard for you in searches. A great way to benefit from local SEO on the Gold Coast enterprises can use is to improve citations by including them in structured local listings. Otherwise, you can add them to appear organically in online content, such as articles or social media mentions, which are considered unstructured and may include backlinks.

  3. Include localisation naturally

  As a local business, you want your physical address to appear as often as possible in local searches. To help with this, include your suburb as frequently – without making it seem like SPAM – and seamlessly as possible. If you have more than one business premises, try to avoid adding both suburbs in your article because Google may also read this as SPAM. 

By including these local SEO strategies your customers can find you more easily, especially when people search for products or services “near me”.

  More Information

For more on maximising local SEO on the Gold Coast businesses, contact our team of SEO specialists at Gold Coast Websites on (07) 5635 4224.