#rexall

So my job in Ericsson didn’t last long. Just a few days over the sixth month stretch and out of the hundreds of trainees hired, less than 15% were still around. All the money spent/wasted on teaching us new technologies, for what? A friend told me there was an opening at the company he worked in. It was in La Condesa, before it was fully gentrified, but it was getting there. The office was near…

Ideas for 1968 Idahoans

Rexall, 1947

This Cascade fountain pen came along with several other cheapies as part of a “bag ‘o pens” deal and has been sitting in a storage box waiting for a look. Having just last year dug into Criterion pens and discovering they were a Rexall brand, I thought, why not look up Cascade and see what happens? Sure enough, every advertisement with these pens is by a Rexall store or Rexall itself. Cascade as a fountain pen brand is first seen in Rexall retailer advertisements in 1934, but this pen shows up first in 1950.  Cascade as a fountain pen brand is first seen in Rexall retailer advertisements in 1934. Advertisements for Cascade fountain pens and pencils, some with illustrations showing celluloid models, continue almost every year through 1944. 

Read the article about these interesting pens here:

Adorable Easter basket