hello!! I really hope this isn't a rude question, bc I'm genuinely curious. I've been wondering for a while now why people who make gifs from a movie or a show or whatever get upset when somebody else uses the gif in something or want credit for it. Is the process difficult? I'm not 100% how to make a gif but I can't imagine it being that arduous. Anyway like I said not trying to be rude have a good day :D
hey there! it's not a rude question if only because you're asking in the first place instead of just discrediting it.
the thing a lot of people don't understand is how much work actually goes into making a gif, because we don't just plug the video into a gifmaking program and call it a day. a lot of us start JUST with the process of pirating the highest quality video we can find, which can be anywhere from an hour or two of downloading to days at a time (my record is five days for all five seasons of the a-team, but that's a story for another day)
so there's already at least a few hours potentially, just from downloading. granted, we do other things obviously but that's still time that's going into the process.
so you have to download those videos, find the clip you want, and then there are several different methods of getting the clip into whatever program you use (i use photoshop). most of the time i have to reformat the video from .mkv to .mp4, because PS doesn't take .mkv but the highest quality videos are typically in that format. so i put that into a reformatting program, which can take at least another hour depending on how long the file is.
so i've finally got the file ready to go in photoshop, and then i can actually start working on the gif itself. i've now spent at MINIMUM two or three hours just getting this video ready. then i personally clip it down to the exact scene i want it and go from there. if you're just doing a random assortment of scenes, you can choose whatever you want. but if you're doing a scene itself, you have to clip that scene in bursts so you can add the subtitles based off the mouth-movement.
so say you're doing a gifset of your favorite character from a tv show. well, you don't want to just have all of the gifs come from the same episode. so you do the reformatting process all over again. more hours. you do that eight or nine or ten times until you have all the scenes you want. and THEN you can start the actual editing process.
what size should it be depending on what kind of gifset you want to do? 540x540? 540x405? do you just crop it first or should you resize it? the resolution might go down depending on how you resize it. do you know what smart sharpen is, and which levels you should have it on in order to make the scene look the best? what's a smart object? what percentage should your frame rate be so it doesn't look too fast? it's completely different between live action and animation, after all. do you know which colors you should use in the adjustment layers, like selective color? does levels or curves work better for what you're trying to do? how do i get rid of the yellow in this scene so it matches the other gifs? what's the difference between linear contrast and medium contrast? should you use exposure or vibrance to get the shadows you want?
you've done all that, it looks good! you go to export it as a proper gif so you can post it to tumblr. but don't forget your settings on that either! transparency dither, web snap, the amount of colors and what size it should be. you do all that and the gif ends up being over the 10mb limit. so now you have to go back and carefully chip away at the frames until it's under the limit, which means you ultimately have to choose what to sacrifice from that scene so you can properly export it.
so you try again. okay, it's on 9.7MB. that's going to read as 10MB on tumblr. back in you go to chip at it again until it's going to read as 9MB instead. finally. you export the gif, add it to tumblr, and then tumblr doesn't like how it looks when you import it and destroys the quality, so you have to go back and try different export settings until it looks the way you want it.
so you do that nine more times. The Entire Process. downloading and reformatting the .mkv, getting the scene you want, clipping it, resizing and cropping it, coloring it, exporting it, and if you're adding subtitles then it's an entirely new process to add on! and don't forget that if you're doing a mix of scenes, you have to color them all depending on their own lighting, so you're basically doing the process again from scratch.
then you try to think of a fun caption. maybe you want to choose a line you feel best summarizes the character or scene. you put that caption through an HTML formatting program so it can be a gradient (the easiest part!), make the caption look pretty, and then tag it and press send.
you've spent HOURS on this process. literal fucking hours. you've been learning how to carefully manipulate the colors to look good, you know what frame rate looks the best, you have all of your settings saved as .psds.
and then someone right clicks, saves the gif (or just copies it) and posts it to twitter with their own funny little caption.
they get 26k likes, who knows how many retweets, a bunch of new follows. they get all the attention for that gif when they put zero work into it. all they did was write a caption and press send.
you got 400 likes and 165 reblogs on your gifset over on tumblr. maybe you get some tags on it if you're really lucky.
so tell me. wouldn't you be a little frustrated, too?
and just in case anyone wants to try and tell me this doesn't happen, you're welcome to compare the stats on this gifset of godzilla versus the repost on twitter.
