You’re a big bot; long gone is your young, skinny frame. You haven't been able to see your pedes in centuries; your soldiers might think you don't notice, but you've heard the snickers. You’re an old, fat bastard.  And still, you feel absolutely massive.

1

Packaging Design

The challenge of this project was to redesign a series of three products while ensuring visual cohesion both within the set and with the overall brand identity.

For this redesign, I aimed to preserve the core elements of the original branding while introducing a combination of photography and illustration to create a more engaging visual. Designing for a can presented an additional challenge, requiring careful consideration of the surface and how the layout would affect the composition to maintain clarity and balance. 

The final outcome enhances the original designs by creating a more dynamic and visually interesting product line, successfully balancing playful illustrations with photographic elements while remaining consistent with the original branding.

2

Branding

The objective of this project was to develop a comprehensive brand identity for an existing hotel. The selected property, Sea Flame Beach Resort, already had a distinctive visual identity; however, it presented an opportunity to be refined and modernized.

One of the main challenges was the logo design. My goal was to effectively represent both the ‘sea’ and ‘flame’ elements while remaining aligned with the brand’s existing character. Through various ideations and refinements, a solution was achieved that successfully balances both concepts within a cohesive and contemporary visual mark. Once the logo was established, the remaining elements of the identity developed more easily, from the color palette to the merchandise and stationery. Each component was designed to maintain a consistent visual identity, resulting in a unified and refreshed brand experience.

The final result is a cohesive and elevated brand experience, maintaining consistency all across while reinforcing the hotel’s unique identity.

3

Design Victoria/ Wayfinding

The objective of this project was to develop a wayfinding system for Design Victoria, a real design event held in Victoria, BC. This project was approached as a conceptual academic exercise, with the goal of creating a solution that closely reflects a real-world application. 

As a group project, one of the initial challenges was collaborating effectively while ensuring a cohesive visual outcome, given the variety of styles within the team. Establishing a unified direction required clear communication and alignment throughout the design process. My primary responsibility was the development of the event brochures, along with contributions to the street signage. In addition to applying the existing brand assets, I incorporated textures and explored typographic hierarchy to enhance visual interest and improve information clarity. A set of icons was also developed to support navigation, which was consistently applied across both the brochures and street signage.

1

Packaging Design

The challenge with this project was to redesign a series of products (3) that looked cohesive within themselves and the brand. For this redesign, I wanted to focus on keeping the branding as close to the original but mixing both images and illustrations. Working with a round surface was a small challenge that I had to keep in mind to be successful, besides staying on brand. The final product was more interesting than the original and perfectly balanced the fun illustrations with the images while maintaining the branding.

2

Sea Flame Rebrand

The objective of this project was to create a whole branding identity based on an existing hotel. The hotel I was working with, Sea Flame Beach Resort, currently has an interesting branding, which could be slightly more modern. A challenge I had was with the logo; I wanted to show both the “sea” and the “flame” parts while maintaining the branding. After various ideation sessions and some changes, I finally found a design that showed a balance of both.

3

Design Victoria Wayfinding

Truman Nash

Face | Traits | Lore | Threads | Playlist

Have you ever been hungry? Like truly famished? Even though Truman ate well in his youth, his Mother never really minded the snacks he brought home from corner stores or had as leftovers from elementary school lunches. He always had a meal and a snack at the ready— but he was always left unsatisfied. It could have been because Mom and Dad were always fighting and it curdled his stomach and made keeping food down a little difficult. It could have been because he ran away from home one morning only to return in the evening from his adventures to find they hadn’t even realized he was gone. It could have been because he’s never felt so satisfied as the day he bit the edge of Jeffery Grant’s ear off when they had gotten into a playground tussle in the Sixth Grade—