#quickcommerceanalytics

A global leader in the beverage industry, in optimizing their performance across platforms and geographies with the Digital Shelf tracker to monitor their products across Africa, the Middle East, and South Asia (AMESA). It mainly focused on enhancing its market presence by monitoring availability which includes

Brand Availability Trends

Availability share versus competition

City-Wise Availability Trends – monthly, weekly, daily, and hourly

Platform-wise & geography-wise analysis

Heat map to identify new geography to target

Tracking Bottlers’ (Sellers) performance

Maintaining Out-of-Stock product lists & real-time alerts

In October 2023 in the KSA region, product availability on platforms like Quick Market, Carrefour, and Nana stood at 28%, 57%, and 86%, respectively. However, after comprehensive real-time of monitoring stock availability, they were able to identify the gaps and by the end of November, it improved significantly across platforms, soaring to 51%, 100%, and 94% for Quick Market, Carrefour, and Nana, respectively which enhanced their presence across platforms and bolstered their brand reputation.

Quick Commerce focuses on ultra-fast delivery, often within an hour or even less. Analytics helps identify any bottlenecks in the process. Real-time actionable insights allow brands to adapt. Monitoring Key KPIs such as pricing, availability, keyword share – discoverability, product detail page performance, etc. across platforms and geographies helps brand to stay ahead of the competition and leverage data-driven decisions. 

Pricing & Discount Trends – Real-time price tracker and comprehensive competitive analysis can help brand set dynamic pricing to ace the game on quick commerce and e-commerce platforms.  

Availability Monitoring – Keep Track of your stock availability across platforms and geographies at a granular level. Going out-of-stock can push your product into highly competitive marketplaces and platforms and lose brand credibility.

Content Analysis (Perfect page analysis) – Keep your product detail page title, description, product images of high quality and optimized can give a massive boost to visibility. On Quick commerce platform, it is mostly about the product title that it should pop up when searched.

A global leader in the beverage industry, in optimizing their performance across platforms and geographies with the Digital Shelf tracker to monitor their products across Africa, the Middle East, and South Asia (AMESA). It mainly focused on enhancing its market presence by monitoring availability which includes

Brand Availability Trends

Availability share versus competition

City Wise Availability Trends monthly, weekly, daily, and hourly

Platform wise & geography wise analysis

Heat map to identify new geography to target

Tracking Bottlers’ (Sellers) performance

Maintaining Out-of-Stock product lists & real-time alerts

In October 2023 in the KSA region, product availability on platforms like Quick Market, Carrefour, and Nana stood at 28%, 57%, and 86%, respectively. However, after comprehensive real-time of monitoring stock availability, they were able to identify the gaps and by the end of November, it improved significantly across platforms, soaring to 51%, 100%, and 94% for Quick Market, Carrefour, and Nana, respectively which enhanced their presence across platforms and bolstered their brand reputation.

The Quick Commerce revolution is reshaping the e-commerce business landscape in the UAE at an unprecedented speed.  Convenience and customer-centric services are at the forefront pushing businesses to embrace a rapid online shopping model. As per recent projections by Statista, the Q-Commerce market in the UAE is expected to reach a revenue of $3.27 million in 2024, with a compound annual growth rate (CAGR) of 7.71% from 2024 to 2029. This growth could drive the market volume up to $4.74 million by 2029 with 1.2 million users. 

In this competitive landscape local players are building hyper-efficient delivery networks to compete alongside international giants. For brands, staying ahead requires market and competitive intelligence across platforms and geographies. Leveraging advanced tech-stack for Quick Commerce analytics to gauge where they stand compared to rivals, identify gaps, and explore new opportunities is the need of the hour. Today, it is not only helping brands to stay ahead of competition but also growing business and making it more profitable.  

The Quick Commerce market in the United Arab Emirates is experiencing a surge in demand due to the country’s high population density and fast-paced lifestyle. Understanding the dynamics with Quick commerce analytics and preparing brands for a transformative journey into the future.  

Q-Commerce companies like Noon, Talabat, Carrefour etc. typically operate their own “dark stores” or cloud stores, where personal shoppers fulfill online orders, offering fast, last-mile delivery. The market is dominated by grocery and essential goods deliveries, often fulfilled within an impressive timeframe. With a densely populated urban environment and a significant population of expatriates, the UAE is becoming a prime environment for Quick Commerce growth.  

Local providers are responding by enhancing app-based ordering and expanding their services beyond grocery items to include pharmaceuticals, home essentials, and even fresh foods.  

Every quick commerce and e-commerce platform has its own set of challenges, but getting out-of-stock poses a major challenge for brands looking to strike hard at the moment customers is looking for them. This not only puts them out of the race but also lose a loyal customer looking for your brand.  

What should brands do to maintain stock availability?

Keep track of every SKUs in real-time, drill deeper to find out which product is out-of-stock or about to be out-of-stock on which platforms and at which dark store under a pin-code. In-depth analysis and actionable insights are the only way to keep you ahead in this fast-paced race on online shopping platforms.  

A brand stock-out or going out of stock (OOS) can occur due to various reasons like supply shortage, poor inventory management, inaccurate forecasting of demand or unexpected demand surge, etc. The key is digital commerce intelligence on stock availability and real-time alerts on Out-of-stock status. 

Every quick commerce and e-commerce platform has its own set of challenges, but getting out-of-stock poses a major challenge for brands looking to strike hard at the moment customers is looking for them. This not only puts them out of the race but also lose a loyal customer looking for your brand.  

What should brands do to maintain stock availability?

Keep track of every SKUs in real-time, drill deeper to find out which product is out-of-stock or about to be out-of-stock on which platforms and at which dark store under a pin-code. In-depth analysis and actionable insights are the only way to keep you ahead in this fast-paced race on online shopping platforms.  

A brand stock-out or going out of stock (OOS) can occur due to various reasons like supply shortage, poor inventory management, inaccurate forecasting of demand or unexpected demand surge, etc. The key is digital commerce intelligence on stock availability and real-time alerts on Out-of-stock status. 

The Quick Commerce revolution is reshaping the e-commerce business landscape in the UAE at an unprecedented speed.  Convenience and customer-centric services are at the forefront pushing businesses to embrace a rapid online shopping model. As per recent projections by Statista, the Q-Commerce market in the UAE is expected to reach a revenue of $3.27 million in 2024, with a compound annual growth rate (CAGR) of 7.71% from 2024 to 2029. This growth could drive the market volume up to $4.74 million by 2029 with 1.2 million users. 

In this competitive landscape local players are building hyper-efficient delivery networks to compete alongside international giants. For brands, staying ahead requires market and competitive intelligence across platforms and geographies. Leveraging advanced tech-stack for Quick Commerce analytics to gauge where they stand compared to rivals, identify gaps, and explore new opportunities is the need of the hour. Today, it is not only helping brands to stay ahead of competition but also growing business and making it more profitable.