#digitalcommerceintelligence

Product availability on platforms two major e-commerce platforms 57%, and 86%, respectively. However, after comprehensive real-time of monitoring stock availability, they were able to identify the gaps and by the end of November, it improved significantly across platforms, soaring to 100%, and 94%, respectively within a couple of months with mScanIt digital shelf tracking, which enhanced their presence across platforms and bolstered their brand reputation. 

It mainly focused on enhancing its market presence by monitoring availability which includes. 

Brand Availability Trends 

Availability share versus competition 

City-Wise Availability Trends – monthly, weekly, daily, and hourly 

Platform-wise & geography-wise analysis 

Heat map to identify new geography to target 

Tracking Sellers performance 

Maintaining Out-of-Stock product lists & real-time alerts 

The rapid rise in eCommerce across geographies especially in countries like Indonesia, Thailand, and Vietnam is experiencing rapid growth, with mobile usage and social media penetration being the highest worldwide.

Each country in the SEA region has varying levels of eCommerce penetration and the region’s potential is enormous. Customer behavior is very similar to that of China and Korea where K-pop idols create fashion trends. SEA has approximately 400 million internet users and platforms such as Shopee, Lazada, and TikTok are leading the way providing customers with an immersive, interactive buying experience that combines social interaction with eCommerce capacity.  The e-commerce market is expected to grow by $234 billion by 2025, emphasizing the need to make data-driven decisions to navigate this battle swiftly. 

A global leader in the beverage industry, in optimizing their performance across platforms and geographies with the digital shelf tracker to monitor their products.   

Product availability on platforms two major e-commerce platforms 57%, and 86%, respectively. However, after comprehensive real-time of monitoring stock availability, they were able to identify the gaps and by the end of November, it improved significantly across platforms, soaring to 100%, and 94%, respectively within a couple of months with mScanIt digital shelf tracking, which enhanced their presence across platforms and bolstered their brand reputation. 

It mainly focused on enhancing its market presence by monitoring availability which includes. 

Brand Availability Trends 

Availability share versus competition 

City-Wise Availability Trends – monthly, weekly, daily, and hourly 

Platform-wise & geography-wise analysis 

Heat map to identify new geography to target 

Tracking Sellers performance 

Maintaining Out-of-Stock product lists & real-time alerts 

The Indian e-commerce sector is in a state of rapid transformation, with experts projecting it to hit an astonishing $400 billion+ by 2030, powered by a 19% annual growth rate, according to Inc 42 report. With this kind of momentum and each one vying for prominence on the digital shelf in a market as sprawling and diverse as India brands must dig deeper, focusing not only on top-tier cities but extending their reach into every dark store and at the pin code level to get the true picture.  

The major challenge faced by brands is scaling, covering multiple platforms and categories. This requires a solution such as mFilterIt that covers more than 150 platforms globally with all pin-codes.  

Brands aiming for success need to look beyond traditional ways, integrated multi-platform intelligence is needed. Competition is fierce, digital intelligence is the key to unlock brand success across platforms.  

mScanIt Competitive Intelligence Solution- A competitive intelligence solution helps your brand/company edge out the competition with real-time actionable insights on eCommerce platform.  

Product availability is the key issue for brands looking to expand their presence across the fast-paced E-Commerce landscape. With the expansion of new categories that cater to shoppers’ last-minute needs, quick commerce platforms are expanding their horizons. There is a need to measure and monitor stock availability performance across platforms and geographies. Customer loyalty is affected by availability issues as the industry figures suggest that 20-30% of customers may switch to competitors permanently after encountering product unavailability. Also, Tier 2 and 3 cities may face upto 20% more disruptions due to logistical challenges caused by lack of accurate and high-quality availability metrics. 

Let’s dive deeper and assess the core issues that brands face on ecommerce and quick commerce platforms. It is important that digital first customer-facing product-oriented brands today understand that reducing out-of-stock occurrences can lead to a lift of revenue by 5-8% with real-time business intelligence and insights.  

The rapid rise in eCommerce across geographies especially in countries like Indonesia, Thailand, and Vietnam is experiencing rapid growth, with mobile usage and social media penetration being the highest worldwide.    

Each country in the SEA region has varying levels of eCommerce penetration and the region’s potential is enormous. Customer behavior is very similar to that of China and Korea where K-pop idols create fashion trends.   

SEA has approximately 400 million internet users and platforms such as Shopee, Lazada, and TikTok are leading the way providing customers with an immersive, interactive buying experience that combines social interaction with eCommerce capacity.  

The e-commerce market is expected to grow by $234 billion by 2025, emphasizing the need to make data-driven decisions to navigate this battle swiftly.  

Every eCommerce participant requires real-time access to actionable business intelligence to meet success metrics.  Let’s understand the common types of eCommerce across geographies and the role of eCommerce analytics in striking first and fast in the race.