#shareofshelfmonitoring

A global leader in the beverage industry, in optimizing their performance across platforms and geographies with the Digital Shelf tracker to monitor their products across Africa, the Middle East, and South Asia (AMESA). It mainly focused on enhancing its market presence by monitoring availability which includes

Brand Availability Trends

Availability share versus competition

City Wise Availability Trends monthly, weekly, daily, and hourly

Platform wise & geography wise analysis

Heat map to identify new geography to target

Tracking Bottlers’ (Sellers) performance

Maintaining Out-of-Stock product lists & real-time alerts

In October 2023 in the KSA region, product availability on platforms like Quick Market, Carrefour, and Nana stood at 28%, 57%, and 86%, respectively. However, after comprehensive real-time of monitoring stock availability, they were able to identify the gaps and by the end of November, it improved significantly across platforms, soaring to 51%, 100%, and 94% for Quick Market, Carrefour, and Nana, respectively which enhanced their presence across platforms and bolstered their brand reputation.

The Quick Commerce revolution is reshaping the e-commerce business landscape in the UAE at an unprecedented speed.  Convenience and customer-centric services are at the forefront pushing businesses to embrace a rapid online shopping model. As per recent projections by Statista, the Q-Commerce market in the UAE is expected to reach a revenue of $3.27 million in 2024, with a compound annual growth rate (CAGR) of 7.71% from 2024 to 2029. This growth could drive the market volume up to $4.74 million by 2029 with 1.2 million users. 

In this competitive landscape local players are building hyper-efficient delivery networks to compete alongside international giants. For brands, staying ahead requires market and competitive intelligence across platforms and geographies. Leveraging advanced tech-stack for Quick Commerce analytics to gauge where they stand compared to rivals, identify gaps, and explore new opportunities is the need of the hour. Today, it is not only helping brands to stay ahead of competition but also growing business and making it more profitable.