Hey @Netflix Tumblr...
Seriously, how many times a day do I have to see that Breaking Bad beards ad? If you're going to spam my feed with paid ads, maybe change them up, you know, give me a little variety? Thanks.

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Hey @Netflix Tumblr...
Seriously, how many times a day do I have to see that Breaking Bad beards ad? If you're going to spam my feed with paid ads, maybe change them up, you know, give me a little variety? Thanks.

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Hungry Facebook
If you're managing a Facebook page, tell me if you've never hovered your mouse over the "Boost Post" thingy. You know what I'm talking about. It's like land mines all over your timeline. The moment your mouse pointer makes a pass, FB shoves a life-sized "Reach more people by boosting your post" ad on your face. I get it. I'm using FB for free. It gets me traffic through my pages. I'm not having to pay for it either. But hey, FB - yeah you, you signed me up for this. And I didn't sign up to "tread cautiously" with my PC mouse, not at the cost of my sanity. So swallow that spit!
Sorry for hovering over your omnipresent "Boost Post" buttons, @facebook. Just don't shove your hungry ads on my face every time I do it. :\
— Karthik kumar (@karthikkumardms) November 7, 2013
But yeah, IF any of you managed to avoid hovering over any of them in a day, it's your heyday.
Hol kezdődik a reklám?
A Facebook a felhasználók üzenőfalán, az organikus tartalmak között megjelenő promótált posztok bevezetésével új lendületet adott a hirdetéseknek. A fix bannerhelyek helyett a közösségi oldalak új hirdetései mind formailag, mind pozicionálásukban egyre inkább elmossák a tartalom és reklám közti eddig éles különbséget.
A promĂłtált tartalmakat az ĂĽzenĹ‘falán elĹ‘ször megjelenĂtĹ‘ Twitter legfrissebb ĂşjĂtása is egy olyan kulcsszĂł alapĂş hirdetĂ©si forma, ahol a felhasználĂłi tweet-ben lĂ©vĹ‘ kifejezĂ©s alapján közvetlenĂĽl a hĂrfolyamban jelenik meg a fizetett hirdetĂ©s. A Tumblr egy kicsivel mĂ©g ennĂ©l is tovább ment, hiszen a tegnap bejelentett promĂłtált posztokkal elĹ‘ször csak az okostelefon felhasználĂłik találkoznak.
A leginkább megtĂ©vesztĹ‘ mĂ©gis az Instagram, ahol egy-egy celeb által kĂ©szĂtett kĂ©pen, vĂ©letlenĂĽl elhelyezett termĂ©krĹ‘l, nem is gondolnánk, hogy a háttĂ©rben több hetes, fizetett PR egyĂĽttműködĂ©sek elĹ‘ztĂ©k meg.
A kérdés ezek után adja magát, hogy a felhasználók vajon meddig tűrik el a tartalomnak álcázott reklámokat, a jól kitalált tartalom képes-e elnyomni a hirdetések láttán keletkező rossz érzést? Vagy a bannervakság mellett agyunk szépen lassan vakfoltként kezeli majd az összes promótált tartalmat is? Néhány hónap múlva feltehetően megkapjuk a választ.
Facebook completes its paid reach targetting and billing
Both Facebook Ads and Promoted posts are getting diversified with new options. This makes the way brands can use it and what they will be paying for clearer and more precise.
Promoted post for "Everyone"
Previously brands were able to target "People who liked the page and their friends" or "People who don't like the page". Now a Promoted Post can be paid to reach everyone (fans + friends + non-fans).
Source : Allfacebook
New cost-per-action billing on Facebook Ads
Brands are now allowed to decide which action is the most important for them in their Facebook Ads campaign and to pay for it only.
Let me explain : while they had to choose between Cost-per-clic (CPC) and Cost per impression (CPM), brands were not able to focus the campaign on brands objectives (More Page Likes, more audience, more engagement...). Actually they had to check the expense (daily at least) to optimise targettings and ongoing campaign without having any concrete information about what they were spending their money on. Now advertisers can make clear their objective while creating the campaign in Facebook Ads API by choosing to pay only for Page Like for example.
Source : Inside FacebookÂ