#promotedposts

If you're managing a Facebook page, tell me if you've never hovered your mouse over the "Boost Post" thingy. You know what I'm talking about. It's like land mines all over your timeline. The moment your mouse pointer makes a pass, FB shoves a life-sized "Reach more people by boosting your post" ad on your face. I get it. I'm using FB for free. It gets me traffic through my pages. I'm not having to pay for it either. But hey, FB - yeah you, you signed me up for this. And I didn't sign up to "tread cautiously" with my PC mouse, not at the cost of my sanity. So swallow that spit!

Sorry for hovering over your omnipresent "Boost Post" buttons, @facebook. Just don't shove your hungry ads on my face every time I do it. :\

— Karthik kumar (@karthikkumardms) November 7, 2013

A Facebook a felhasználók üzenőfalán, az organikus tartalmak között megjelenő promótált posztok bevezetésével új lendületet adott a hirdetéseknek. A fix bannerhelyek helyett a közösségi oldalak új hirdetései mind formailag, mind pozicionálásukban egyre inkább elmossák a tartalom és reklám közti eddig éles különbséget.

A promótált tartalmakat az üzenőfalán először megjelenítő Twitter legfrissebb újítása is egy olyan kulcsszó alapú hirdetési forma, ahol a felhasználói tweet-ben lévő kifejezés alapján közvetlenül a hírfolyamban jelenik meg a fizetett hirdetés. A Tumblr egy kicsivel még ennél is tovább ment, hiszen a tegnap bejelentett promótált posztokkal először csak az okostelefon felhasználóik találkoznak.

A leginkább megtévesztő mégis az Instagram, ahol egy-egy celeb által készített képen, véletlenül elhelyezett termékről, nem is gondolnánk, hogy a háttérben több hetes, fizetett PR együttműködések előzték meg.

Both Facebook Ads and Promoted posts are getting diversified with new options. This makes the way brands can use it and what they will be paying for clearer and more precise.

Promoted post for "Everyone"

Previously brands were able to target "People who liked the page and their friends" or "People who don't like the page". Now a Promoted Post can be paid to reach everyone (fans + friends + non-fans).

Source : Allfacebook

New cost-per-action billing on Facebook Ads

Brands are now allowed to decide which action is the most important for them in their Facebook Ads campaign and to pay for it only.

Let me explain : while they had to choose between Cost-per-clic (CPC) and Cost per impression (CPM), brands were not able to focus the campaign on brands objectives (More Page Likes, more audience, more engagement...). Actually they had to check the expense (daily at least) to optimise targettings and ongoing campaign without having any concrete information about what they were spending their money on. Now advertisers can make clear their objective while creating the campaign in Facebook Ads API by choosing to pay only for Page Like for example.